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057: The Power of Story and How to Leverage It
Manage episode 299126429 series 2817225
In this special episode, our very own Amy Appleton, Director of Marketing at BELAY, sits down with Wes Gay, the Chief Guide at Wayfinder. Wes is a certified StoryBrand guide who helps brands use the power of story to create a clear and compelling message for their employees and customers. He’ll show you why story matters – and how by leveraging the right words you can grow your business and attract the right people. By implementing some simple changes, you’ll be able to keep your story alive. Welcome to episode 57 of One Next Step.
See omnystudio.com/listener for privacy information.
151 tập
057: The Power of Story and How to Leverage It
One Next Step: Management Tips & Tools for Small Business Owners
Manage episode 299126429 series 2817225
In this special episode, our very own Amy Appleton, Director of Marketing at BELAY, sits down with Wes Gay, the Chief Guide at Wayfinder. Wes is a certified StoryBrand guide who helps brands use the power of story to create a clear and compelling message for their employees and customers. He’ll show you why story matters – and how by leveraging the right words you can grow your business and attract the right people. By implementing some simple changes, you’ll be able to keep your story alive. Welcome to episode 57 of One Next Step.
See omnystudio.com/listener for privacy information.
151 tập
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