OTO Episode 45: Growing Your Expertise Part 1

Operators To OWNERS

So you did all the work to develop a new consulting program; you put in the hours, connected with the clients and paid your dues! Now it's time to grow this program!

There are 3 key points to growing your expertise and your consulting program:

1) Learning to Sell Yourself

2) Marketing Your Service

3) A Mental Switch from Doing to Teaching

Think of it like pouring gas on a fire. We now want to expose the expertise you developed and ramp it up into a full-fledged consulting program. You know…..the type that gets its own Quickbooks line item!

Using this framework is a great way to sell yourself and it doesn’t require any additional experience beyond what we learned in the “alpha” phase of the consulting program.

As you build these pitches you will notice that more and more people will become interested. They will feed off your enthusiasm and your perceived expertise and will actively seek opportunities to work with you in ways they may not have considered before!

So tune in OTO’ers for a brand new episode that will give you the tools you need to begin growing your expertise into a movement!