Inside Amazon’s Great Indian Festival

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India’s festive season is here — and with it, comes the return of Amazon’s month-long sale event, the Great Indian Festival, starting October 2 for Prime members and October 3 for everyone else.

Amazon India consumer electronics category leader Akshay Ahuja speaks to host Akhil Arora to give us insight into the Great Indian Festival.

We discuss what customers can expect across the month of October (a lot of new launches!), and how they can enhance their shopping experience (you can shop with Alexa, and on Amazon in eight languages).

Read: How to find the best deals at Great Indian Festival

Ahuja talks about the trends and challenges Amazon India has seen during the ongoing COVID-19 pandemic, with the lockdown impacting the Great Indian Festival last year, and which categories have seen higher interest during the pandemic.

Along the way, we touch upon how Amazon prepares for these big sales, and how it deals with “high-velocity” items such as the PlayStation 5 and Xbox Series S/X.

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Chapters

• Intro (00:00)
• Sales, sales, sales (00:35)
• Why is it month-long? (01:41)
• What to expect (03:34)
• COVID challenges and trends (05:54)
• PS5 and Xbox Series S/X (11:12)
• GIF 2021 vs GIF 2020 (14:17)
• What does best in GIF? (16:09)
• Headphones first (19:27)
• How Amazon prepares (23:10)
• Regulatory concerns (24:03)
• Outro (25:49)

Logos: Amazon. Composite: Akhil Arora/Gadgets 360

Chương

1. Intro (00:00:00)

2. Sales, sales, sales (00:00:35)

3. Why is it month-long? (00:01:41)

4. What to expect (00:03:34)

5. COVID challenges and trends (00:05:54)

6. PS5 and Xbox Series S/X (00:11:12)

7. GIF 2021 vs GIF 2020 (00:14:17)

8. What does best in GIF? (00:16:09)

9. Headphones first (00:19:27)

10. How Amazon prepares (00:23:10)

11. Regulatory concerns (00:24:03)

12. Outro (00:25:49)