318. Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases

Personal Injury Mastermind

While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs.

Sign up for the next webinar THIS Thursday, March 29, 2025

Mastering SEO in the AI Era: The Must-Do Strategies to Drive Traffic

In this episode of Personal Injury Mastermind, Chris and Brianna deliver an expert session in transforming Google Ads from a necessary expense into your firm's most predictable case acquisition channel. With a decade of performance data across the nation's most competitive markets, they reveal what actually works in 2025 – not what worked two years ago. If your PPC campaigns aren't delivering consistent ROI, this episode will completely transform your approach to digital advertising.

We discuss:

• Why your landing page is killing conversions (and the Morgan & Morgan template that's crushing it)
• The offline conversion tracking hack that Google representatives never tell you about
• How to legally spy on competitor campaigns and steal their best-performing keywords
• The retargeting loophole that sidesteps Google's PI restrictions
• Why most firms waste 40% of their ad spend on keywords that never convert

Guest Details

Brianna Sudbury is the Director of Paid Ads at Rankings.io, where she leads client paid ad strategy, analytics, and high-performing campaigns across multiple platforms. With over a decade of experience in digital marketing, Brianna has driven impactful results for brands across multiple verticals.

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

• Rankings: Website, Instagram, Twitter
• Chris Dreyer: Website, Instagram
• Newsletters: The Dreyer Sheet
• Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
• Work with Rankings: Connect