The Value of Charging More w/ Carl Lieberman

Piano Tech Radio Hour

Make sure to get in on our latest masterclass covering Action Geometry with Dean Reyburn. Join us Thursday April 18 at 3pm Pacific or 6pm Eastern Time. Visit https://bit.ly/pianoaction to register!

The first price you tell to your new customers sets the tone and sets expectations for future pricing, as well as the quality of your work.

Our guest in this episode, Carl Lieberman, shares some excellent pricing rules that set you up to perform as a quality, high-end technician.

Let’s talk hypothetical numbers. In your market, you may have to decide which category you want to be in: a) $100-$150 tuner or b) $300. Carl says he is always going to be that $300, higher-level tuner. And you can and should be that too. Charging higher relative to the going rate gives you a different edge. You are building an elite technician’s brand.

The same goes for discounts. Giving away discounts opens you up to unwanted negotiations. The client thinks they can get away with asking to pay less and less.

In this episode, Carl also shares some golden advice on mindfully being generous with discounts along with several other tips that will help you become a celebrated piano technician in your city!

Tune in to this episode and start your journey to the high end.

Here's a little bit about our guest Carl Lieberman:

Carl has been a piano technician in Los Angeles for 49 years. I have worked with CyberTuner's creator, Dean Reyburn for the last 25 years and am now CyberTuner's Imagineer. I am a field service piano technician working at a Performing Arts Center, Recording Studios and private homes.

𝐉𝐎𝐈𝐍 𝐔𝐒 𝐅𝐎𝐑 𝐌𝐎𝐑𝐄 𝐆𝐑𝐄𝐀𝐓 𝐂𝐎𝐍𝐓𝐄𝐍𝐓❗❗

Browse more masterclasses and lectures from Piano Tuning Pros here: https://www.pianotechniciansmasterclass.com/

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Make sure to get in on our latest masterclass covering Action Geometry with Dean Reyburn. Join us Thursday April 18 at 3pm Pacific or 6pm Eastern Time. Visit https://bit.ly/pianoaction to register!