))
30 – Polarization and Corporate Activism With Fred Cook (Golin, USC Annenberg)
Manage episode 333083597 series 3122047
Nội dung được cung cấp bởi PodCatalyst. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được PodCatalyst hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
EDITOR’S NOTE: This episode briefly discusses how companies might respond in the wake of Roe v. Wade being overturned, and was recorded prior the U.S. Supreme Court’s decision to do so on June 24.
According to the USC Center for Public Relation’s 2022 Global Communication Report, “The Future of Corporate Activism,” 85% of PR professionals believe business can play a meaningful role in addressing the polarization that’s being experienced today.
IABC Executive Director Peter Finn sat down with Fred Cook, chair emeritus at Golin and director for the USC Center for Public Relations, to dive into this report. Tune in to learn more about what opportunities this affords communicators, Cook’s observations of the next generation based on his work at USC, strategies to meaningfully engage in corporate activism, companies that are setting the standard and more.
Access the report online here: https://annenberg.usc.edu/research/center-public-relations/global-communication-report
||
LINKS
*Episode*
https://annenberg.usc.edu/research/center-public-relations/global-communication-report
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
114 tập
Chia sẻ
