Artwork

Nội dung được cung cấp bởi Diana Davis and Diana Davis Creative. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Diana Davis and Diana Davis Creative hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Player FM - Ứng dụng Podcast
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !

E17 From Corporate CPA to Self-Made Entrepreneur with Candace Galiffa 👩🏻‍💻💯

1:03:51
 
Chia sẻ
 

Manage episode 336782816 series 3373638
Nội dung được cung cấp bởi Diana Davis and Diana Davis Creative. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Diana Davis and Diana Davis Creative hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Starting your own business can be intimidating - especially as a woman. You need someone on your team whose zone of genius is business finance so you can stay in your lane and focus on your craft. Instead of burning your time, money, and energy doing it yourself, find someone with the expertise to do it for you!

In this episode of The Pollen Podcast, Candace joins us to share her entrepreneurial experience as she moved from corporate accounting to building her own business. She shares her struggles from being a one-woman show to hiring her first full-time employee to earning seven figures. Listen as she shares trade know-how about your business' finances.

Listen to this episode and be inspired to jump from corporate to self-made boss!

Create your own creative entrepreneurship story of clarity, professional confidence, and profit. Join Diana’s 90-day group course Camp Clarity and learn everything you wish you already knew, like how to land dream clients, harness the power of social media, and make the money you deserve. Learn more here.

🔥Here are three reasons why you should listen to this episode:

  1. Learn how Candace jumped from corporate worker to a seven-figure female entrepreneurship finance expert.
  2. Understand the financial aspects of your business from an accountant’s perspective.
  3. Discover tips on how to build your brand and referral network.

📘Resources

🎧Episode Highlights

[02:01] Getting to Know Candace

  • Candace lives in Pennsylvania with her husband and two kids.
  • She is a Certified Public Accountant with over a decade of experience.
  • She began her career at PricewaterhouseCoopers and then moved to different companies — holding various leadership roles in corporate accounting, finance, and investments.
  • In 2018, Candace founded NewWay Accounting, an accounting firm dedicated to serving small business owners and entrepreneurs and providing modern accounting solutions.
  • She firmly believes that female entrepreneurs should be open about finances and taxes.

[06:46] Candace’s Female Entrepreneurship Journey

  • Candace started her firm as a one-woman show. As a stay-at-home mom, Candace did everything from home.
  • A year later, she made more than she did in her corporate job.
  • NewWay Accounting began to scale and hire full-time employees. Four years later, the company now has eight employees and serves over 100 clients monthly and over 300 clients annually.
  • The firm's clients are primarily female millennial entrepreneurs who need bookkeeping and proactive tax planning services.
  • NewWay also provides outsourced CFO services for small and scaling tech companies.

[14:40] Moving from Corporate to Independent Work

  • Candace initially found the transition from big corporations to independent female entrepreneurship intimidating — there was a lot to learn.
  • Her number one advice for women considering the big move is to read Tara Mohr’s Playing Big.

Candace: "You don't have to do some crazy launch. You don't have to create this brand and have this logo and business cards and all these things. Just try it out. We are so lucky to live in an age where if you want to be a meteorologist, you can be a meteorologist on YouTube. Just go do it."

  • Take small leaps and learn from the experience. Know what works for you.
  • Learn and find out what your clients want.
  • Build your portfolio. Understand the power of energy exchange in getting exposure, referrals, and work.

[19:20] Understanding the Power of a Network

  • Candace recommends all first-time parents give themselves some grace. Do not try to build a business when you have your first newborn.
  • She also shares that listening to Jenna Kutcher gave her organic ways to gain traction in the female entrepreneur world.
  • Listen to trends and the people who pay you.
  • Around 65% of businesses come from word of mouth.

[25:50] How Hiring Full-Time Employees Helps Your Brand

Candace: “It is just a game changer when you have someone working 100% for your brand. Oh, magic happens because it’s not like they’re charging you hourly. They're not building their brands; they don’t have other clients; they are focused on your brand because that’s them now.”

  • Candace shares that the scariest part about hiring a full-time person is the realization that that person is your responsibility now.
  • Know the current rates of full-time jobs. You can use Glassdoor as a reference.
  • Candace always tries to pay better than the industry average and provides other benefits, including health insurance.
  • If you're ready to make the leap and hire your first full-time employee, do not let the benefits side of it scare you.

[31:10] Embrace Your Achievements

  • Candace shares that she feels weird about sharing her achievements with people.
  • Learn to understand that you made your accomplishments happen.
  • Try all the things you want to do - nothing is stopping you from doing them!

[38:40] Breaking the Money Mindset

  • Listen to Episode 13 to learn more about business and money for entrepreneurs.
  • It is critical to have money knowledge available to the public.
  • For instance, ask your coach about their Profit & Loss Statement before you hire them. Are they actually making money?

Candace: “Why are we only ever defining success as money, right? Like, maybe your success is making net of $5,000 a year, every quarter, but you get to spend every afternoon at the park with your dog or every morning with your kids doing XYZ. That's also beautiful success.”

[43:46] What’s The Deal With Write-Offs?

  • Candace believes that no one should lose sleep over someone’s books.
  • She also emphasizes that entertainment expenses are no longer tax deductions. For example, taking a client to talk business and play golf is no longer a tax deduction.
  • Candace shares that it is never okay to put more money in your pocket by writing off expenses that are not real. Female entrepreneurship should be ethical!

[49:55] Building Your Brand and Referral Network

  • Candace makes sure to listen to her clients’ needs.
  • Business owners often do not know how to read P&L financial reports. In response to this, Candace’s company develops client-friendly executive summaries.
  • Hire someone who is an advocate for you and your business.
  • Get someone on your team who can handle the fields outside your expertise. You'll feel more confident about those fields knowing an expert is handling them.

About Candace

Candace Galiffa has been a Certified Public Accountant (CPA) for over a decade. After studying Accounting at the University of Pittsburgh, Candace traveled solo through much of Australia and Europe. She began her career in public accounting at PricewaterhouseCoopers, and then held various leadership roles in corporate accounting, finance, and investments.

After nearly a decade in Corporate America, she decided to focus on her entrepreneurship roots. She founded NewWay Accounting to serve small business owners and entrepreneurs, as well as provide modern accounting solutions and outsourced CFO services to corporations.

Candace lives in Chadds Ford, PA with her husband Phil and their daughters Giavana, Layla and Sasha.

Learn more about Candace’s work with NewWay Accounting through their website or Instagram. You can also connect with her via email at candace@newwayaccounting.com or via LinkedIn.

Enjoyed this Podcast on Understanding Finances for Entrepreneurs?

Do not lose sleep over the finances of your business! Find someone who can do it for you and trust them to do it.

Pollen is a podcast for Creative Entrepreneurs — just like you! If you enjoyed this episode of Pollen Podcast, subscribe and help us spread the word by sharing it!

Leave a review and share it! ⭐⭐⭐⭐⭐If you enjoyed tuning in to this podcast, we'd appreciate it if you wrote us a review. You can also share it to help other creative entrepreneurs — especially women on their female entrepreneurship journey.

Have any questions or want to leave a suggestion? Come say hi on the 'gram @dianadaviscreative! You can also subscribe to my newsletter for travel updates, learn about special projects, and get tips and tricks for the creative entrepreneur life!

Connect with me on Linkedin: Diana Davis Creative.

Thanks for listening! Stay tuned to my website for more episode updates, exciting programs, and valuable resources.

  continue reading

59 tập

Artwork
iconChia sẻ
 
Manage episode 336782816 series 3373638
Nội dung được cung cấp bởi Diana Davis and Diana Davis Creative. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Diana Davis and Diana Davis Creative hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Starting your own business can be intimidating - especially as a woman. You need someone on your team whose zone of genius is business finance so you can stay in your lane and focus on your craft. Instead of burning your time, money, and energy doing it yourself, find someone with the expertise to do it for you!

In this episode of The Pollen Podcast, Candace joins us to share her entrepreneurial experience as she moved from corporate accounting to building her own business. She shares her struggles from being a one-woman show to hiring her first full-time employee to earning seven figures. Listen as she shares trade know-how about your business' finances.

Listen to this episode and be inspired to jump from corporate to self-made boss!

Create your own creative entrepreneurship story of clarity, professional confidence, and profit. Join Diana’s 90-day group course Camp Clarity and learn everything you wish you already knew, like how to land dream clients, harness the power of social media, and make the money you deserve. Learn more here.

🔥Here are three reasons why you should listen to this episode:

  1. Learn how Candace jumped from corporate worker to a seven-figure female entrepreneurship finance expert.
  2. Understand the financial aspects of your business from an accountant’s perspective.
  3. Discover tips on how to build your brand and referral network.

📘Resources

🎧Episode Highlights

[02:01] Getting to Know Candace

  • Candace lives in Pennsylvania with her husband and two kids.
  • She is a Certified Public Accountant with over a decade of experience.
  • She began her career at PricewaterhouseCoopers and then moved to different companies — holding various leadership roles in corporate accounting, finance, and investments.
  • In 2018, Candace founded NewWay Accounting, an accounting firm dedicated to serving small business owners and entrepreneurs and providing modern accounting solutions.
  • She firmly believes that female entrepreneurs should be open about finances and taxes.

[06:46] Candace’s Female Entrepreneurship Journey

  • Candace started her firm as a one-woman show. As a stay-at-home mom, Candace did everything from home.
  • A year later, she made more than she did in her corporate job.
  • NewWay Accounting began to scale and hire full-time employees. Four years later, the company now has eight employees and serves over 100 clients monthly and over 300 clients annually.
  • The firm's clients are primarily female millennial entrepreneurs who need bookkeeping and proactive tax planning services.
  • NewWay also provides outsourced CFO services for small and scaling tech companies.

[14:40] Moving from Corporate to Independent Work

  • Candace initially found the transition from big corporations to independent female entrepreneurship intimidating — there was a lot to learn.
  • Her number one advice for women considering the big move is to read Tara Mohr’s Playing Big.

Candace: "You don't have to do some crazy launch. You don't have to create this brand and have this logo and business cards and all these things. Just try it out. We are so lucky to live in an age where if you want to be a meteorologist, you can be a meteorologist on YouTube. Just go do it."

  • Take small leaps and learn from the experience. Know what works for you.
  • Learn and find out what your clients want.
  • Build your portfolio. Understand the power of energy exchange in getting exposure, referrals, and work.

[19:20] Understanding the Power of a Network

  • Candace recommends all first-time parents give themselves some grace. Do not try to build a business when you have your first newborn.
  • She also shares that listening to Jenna Kutcher gave her organic ways to gain traction in the female entrepreneur world.
  • Listen to trends and the people who pay you.
  • Around 65% of businesses come from word of mouth.

[25:50] How Hiring Full-Time Employees Helps Your Brand

Candace: “It is just a game changer when you have someone working 100% for your brand. Oh, magic happens because it’s not like they’re charging you hourly. They're not building their brands; they don’t have other clients; they are focused on your brand because that’s them now.”

  • Candace shares that the scariest part about hiring a full-time person is the realization that that person is your responsibility now.
  • Know the current rates of full-time jobs. You can use Glassdoor as a reference.
  • Candace always tries to pay better than the industry average and provides other benefits, including health insurance.
  • If you're ready to make the leap and hire your first full-time employee, do not let the benefits side of it scare you.

[31:10] Embrace Your Achievements

  • Candace shares that she feels weird about sharing her achievements with people.
  • Learn to understand that you made your accomplishments happen.
  • Try all the things you want to do - nothing is stopping you from doing them!

[38:40] Breaking the Money Mindset

  • Listen to Episode 13 to learn more about business and money for entrepreneurs.
  • It is critical to have money knowledge available to the public.
  • For instance, ask your coach about their Profit & Loss Statement before you hire them. Are they actually making money?

Candace: “Why are we only ever defining success as money, right? Like, maybe your success is making net of $5,000 a year, every quarter, but you get to spend every afternoon at the park with your dog or every morning with your kids doing XYZ. That's also beautiful success.”

[43:46] What’s The Deal With Write-Offs?

  • Candace believes that no one should lose sleep over someone’s books.
  • She also emphasizes that entertainment expenses are no longer tax deductions. For example, taking a client to talk business and play golf is no longer a tax deduction.
  • Candace shares that it is never okay to put more money in your pocket by writing off expenses that are not real. Female entrepreneurship should be ethical!

[49:55] Building Your Brand and Referral Network

  • Candace makes sure to listen to her clients’ needs.
  • Business owners often do not know how to read P&L financial reports. In response to this, Candace’s company develops client-friendly executive summaries.
  • Hire someone who is an advocate for you and your business.
  • Get someone on your team who can handle the fields outside your expertise. You'll feel more confident about those fields knowing an expert is handling them.

About Candace

Candace Galiffa has been a Certified Public Accountant (CPA) for over a decade. After studying Accounting at the University of Pittsburgh, Candace traveled solo through much of Australia and Europe. She began her career in public accounting at PricewaterhouseCoopers, and then held various leadership roles in corporate accounting, finance, and investments.

After nearly a decade in Corporate America, she decided to focus on her entrepreneurship roots. She founded NewWay Accounting to serve small business owners and entrepreneurs, as well as provide modern accounting solutions and outsourced CFO services to corporations.

Candace lives in Chadds Ford, PA with her husband Phil and their daughters Giavana, Layla and Sasha.

Learn more about Candace’s work with NewWay Accounting through their website or Instagram. You can also connect with her via email at candace@newwayaccounting.com or via LinkedIn.

Enjoyed this Podcast on Understanding Finances for Entrepreneurs?

Do not lose sleep over the finances of your business! Find someone who can do it for you and trust them to do it.

Pollen is a podcast for Creative Entrepreneurs — just like you! If you enjoyed this episode of Pollen Podcast, subscribe and help us spread the word by sharing it!

Leave a review and share it! ⭐⭐⭐⭐⭐If you enjoyed tuning in to this podcast, we'd appreciate it if you wrote us a review. You can also share it to help other creative entrepreneurs — especially women on their female entrepreneurship journey.

Have any questions or want to leave a suggestion? Come say hi on the 'gram @dianadaviscreative! You can also subscribe to my newsletter for travel updates, learn about special projects, and get tips and tricks for the creative entrepreneur life!

Connect with me on Linkedin: Diana Davis Creative.

Thanks for listening! Stay tuned to my website for more episode updates, exciting programs, and valuable resources.

  continue reading

59 tập

Tất cả các tập

×
 
Loading …

Chào mừng bạn đến với Player FM!

Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.

 

Hướng dẫn sử dụng nhanh