Busting the Myths of Influencer Marketing with Beth Stephens

Press Play: Video Marketing Leaders

(0:38) Introducing Beth Stephens and Soapbox Influence

(3:41) Why you shouldn’t be sleeping on influencer marketing

(7:45) Building and protecting your brand

(10:23) Staying alert to stay fresh

(16:49) Busting the myths of influencers

(20:18) Finding the niche

(28:39) What’s next for Soapbox?

Links

Derek Gerber

Beth Stephens

Soapbox Influence

Mike's Hot Honey

Quotes

“If you think about all of these use-case scenarios for a product, and when you use an influencer, they can tell their audience, ‘Hey, you’ve got to try this with sushi,’ or ‘Hey, check out this cocktail that I made using Mike’s Hot Honey.’ So they start to get the wheels turning, and start to use all of these different scenarios that maybe a traditional marketer agency would never come up with.” (6:41)

“I think sometimes we’re prone to just do the same things we do and be very formulaic in our approach to the day. And that’s not going to yield fresh ideas and thought processes if we’re around the same people and the same ways of thinking every day.” (12:06)

“I think, to your point, you can constantly be on, and you can be learning, and you can be thinking and observing and kind of gleaning information that affects and propels your business forward anytime.” (15:15)

“So I think the myth being, does this stuff work? Yes, it does. But like any other form of marketing, it really comes back to the call to action and a clear strategy.” (18:43)