057 - iBuyer Habi Co Transforming the LATAM Real Estate Market - The Story of a Disruptive Tech Company with Juan Sokoloff - REI Marketing & Conversion
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Get ready for a deep dive into the world of real estate and data analytics with our latest episode of the Online Hustlers Podcast! In this episode, Juan Sokoloff, Vice President of Data Analytics and Pricing at a cutting-edge real estate company in Colombia, joins Esteban. With a background in economics and urban planning, Juan has been working hard to create a more transparent and efficient real estate market in Latin America. Tune in as he shares his company's innovative strategies for addressing the pricing issue, building trust with customers, and navigating the complex home-buying process in the region.
And here’s what to look forward to in today’s episode:
Juan's background and experience in economics and urban planning.
The company's efforts to create a more transparent real estate market in Colombia using data.
Strategies for addressing pricing issues and developing monetizing products.
Challenges and opportunities in the Latin American real estate market, including difficulties in converting property into cash and building trust.
Juan's thoughts on prop tech companies in Spanish-speaking countries
And much more!
About Juan Sokoloff:
Juan is an economist and the Vice-President of Data Analytics and Pricing at Habi.co. He is passionate about using data to transform and improve cities, and he has a master's degree in applied data science from NYU. Juan's company aims to become the multiple listing service (MLS) of Colombia by providing accurate pricing information and developing monetizing products. The company's initial business model was as an iBuyer, which required them to develop five strategies to gather data, including deploying people on the streets, developing scrapers, and building alliances with institutions that had siloed data.
You can find Juan Sokoloffon...
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