Amazon Tips for Food Businesses Part 2: Optimizing Your Amazon Advertising with Shannon Roddy

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

In Part 1 of this two-part series on Amazon you learned how SEO and search terms work on Amazon, and in Part 2 we’re continuing the conversation about using that information to create advertising campaigns on Amazon that convert and how to get the data that will help you optimize over time.

For part two of our Amazon Series on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva is back with Shannon Roddy, Amazon Expert, founder of Marketplace Seller Courses, and creator of the Amazon Brand Success Academy. In this episode, we’ll go over how advertising on Amazon is different than it is on other platforms, and how to get the most out of your investment.

In This Episode:

• How advertising on Amazon is different from advertising on other platforms.
• Why advertising on Amazon is an investment and how to make it pay off.
• Why it’s dangerous to lean on too many keywords.
• The ideal structure for an Amazon advertising campaign.
• Why you should think of advertising like real estate.
• How to treat branded terms versus generic terms.
• The pros and cons of an automatic campaign.
• How to separate your campaigns to get better data.
• Common Amazon advertising mistakes to avoid.

Resources:

• Ep #47: Amazon Success Strategies for Food Businesses with Shannon Roddy
• Ep #81: How to Use SEO Keywords to Get Found with Shannon Roddy
• Amazon SEO Keyword Research Preparation (this is the download Shannon mentioned)
• Free Webinar: How to Successfully Launch, Grow & Protect Your Brand on Amazon
• Jungle Scout
• TeikaMetrics
• Real Food Brands Marketing Roundtable Facebook Group
• Connect with Katie on Instagram
• Get Your Free Brand Strategy Checkup