#15 - Phil Reedman (Adelaide via UK) - Master of Wine - World, Wine & South Australia

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Phil Reedman is a wine educator and consultant to wineries, importers and retailers in Australia, the UK, China and beyond, a wine show judge and Editor of Australian Wine Showcase Magazine. This is one of my favourite episodes so far, mostly from the conversation about the world of wine, and partly because Phil came with a wonderful bottle of 2014 Landaire Padthaway Chardonnay to share. We discuss consumer, varietal and geographic trends and how one brand might differentiate from the thousands of others. We discuss wine from the UK, South Australia, France, and Portugal. There are few tips along the journey for those keen to know about wine, and thought starters for those more immersed in wine professionally or personally. We discuss where Phil's career started, and his time with the likes of Tesco in the UK, as corks were replaced with screw caps and great customer support, and how Australian wine has dramatically improved its reputation over recent decades. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [e-mail] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/