Reaching New Audiences: How to Empower Young Professionals and Engage Corporate Partners

Real Talk for the Non-Profit Event Pro

In this episode, your host Amy Milne gets real with Lindsay Strevens, Director, Development and Partnerships at the Ontario Science Centre in Toronto, Canada. While working at St. Michael's Hospital Foundation (alongside your host Amy!), Lindsay was one of the first fundraisers to see a need to empower young professionals to champion their cause. She goes into detail about the creation of three fun events that were specifically tailored to this demographic and the steps she took to ensure their success. From there, Amy transitions into Lindsay's current role and takes a deep dive into the Science Centre's annual fundraising event, The Innovator's Ball. Lindsay walks us through the event's Fund-a-Need moment and how tying impact to the ask can lead to exponential growth in donations. Lindsay is a guru when it comes to corporate partnerships, so we didn't want to miss this opportunity to pick her brain about how to not only get them in door, but also provide them with the appropriate recognition and benefits so they continue to support your organization for years to come. If you've ever wondered how to empower a younger demographic to fundraise for your cause, or engage corporate partners in a meaningful way, you'll love to hear what Lindsay has to say!
Lindsay is always happy to talk fundraising and share best practices, so if you're interested in connecting with her directly, you can find her on LinkedIn.

“Every corporate partner is very unique; you have to be strategic when working with them to ensure a balance of their needs while keeping your integrity.” - Lindsay Strevens
Connect with us:

• Beyond Fundraising Inc: https://www.startingbeyond.com/
• LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/
• Instagram:
  • https://www.instagram.com/milneamyr/
  • https://www.instagram.com/startbeyond/

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