How LinkSquares Uses Creativity To Build Connections And Engagement In Virtual Events

SaaS Breakthrough

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Meet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla.

In this episode, you'll hear about the power of AI for contract management. You'll learn how product marketing video can be a vital medium and why SaaS businesses should bring video production in-house. And finally, you'll hear how COVID drove LinkSquares to a new creative approach for events and then virtual events that builds personal connections and engagement. Enjoy!
Notes:

- 03:00 Offering An End-To-End Contract Life Cycle Management Product Powered By AI

- 06:55 Joining To Build Out The Marketing Function

- 07:25 Defining And Refining External And Internal Communication

- 09:10 Talking With Prospects And Customers To Understand How They Like To Be Marketed To

- 12:05 Looking For Themes And Following The Rule Of Three

- 15:14 Giving Video A Big Role In The Marketing Plan

- 19:20 Why It Makes Sense For SaaS Businesses To Bring Video Production In-House

- 20:25 Hiring A Video Producer That Is The Right Fit For Your Company

- 23:30 Creating Content That Engages Customers But Also Excites The Sales Team

- 25:15 Producing Videos Or Webinars With Product Video For The Sales Team To Use

- 28:25 How To Plan And Run A Marketing Experiment

- 31:30 Building Personal Connections In Virtual Events

- 37:35 Big Takeaway: Be Creative To Build Connections And Engagement Virtually

- 39:00 Lightning Questions

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