How to Nail Your Product and Marketing with Customer Research with Aggelos Mouzakitis #141

SaaS District

Aggelos Mouzakitis is a serial entrepreneur currently running his latest venture, Growth Sandwich, a Customer-led growth agency and product-growth lab helping B2B SaaS companies sell better, retain more, and avoid 6-figure GTM mistakes.

His knowledge and expertise comes from 10+ years of consulting to global companies.

During this interview we cover:

• 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT for $100 OFF)
• 01:02 - Intro
• 02:02 - What is Customer-Led Growth?
• 03:32 - Why B2B SaaS Customer Research is Important
• 06:19 - Making a Stellar Product
• 10:28 - The Value Gap, What is it & Why does it Happen?
• 12:25 - Setting Up Your Go-To-Market Strategy to Stand out
• 16:91 - Understanding Your Ideal Customer & Building for Them
• 24:30 - Adding is a Recipe for Disaster
• 27:45 - Avoiding 6-figures GTM mistakes
• 31:08 - Aggelos Background up Until Growth Sandwich
• 33:47 - Where is Growth Sandwich in Terms of Size Today
• 35:39 - Advice Aggelos Would Tell His 25 Years Old Self
• 36:43 - Challenges Aggelos Currently Facing in Order to Continue to Grow Growth Sandwich
• 38:31 - Best Questions to Ask for Customer Research
• 40:30 - Instrumental Resources for Aggelos’s Success
• 42:14 - What does Success Mean to Aggelos
• 43:15 - Get in Touch With Aggelos

Mentions:

• Growth Sandwich
• Jobs-to-be-Done Methodology
• The Value Gap
• The Opportunity Algorithm

People:

• Bob Moesta
• Tony Ulwick
• Robert Cialdini

Get In Touch With Aggelos:

• Aggelos Linkedin

Books:

• Jobs To Be Done
• What Customers Want
• Pre-Suasion

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More about Akeel:

• Twitter
• LinkedIn
• Saas Podcast
• SaaS Consulting
• How to Value a SaaS Company