Ep. 61 [Growth] - Buyers have access to way more information today than they ever have, especially inside a PLG strategy

Selling Saas

Nội dung được cung cấp bởi Duane Dufault. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Duane Dufault hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

1+ y ago 7:47

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In todays episode of the SellingSaas Podcast, Duane sits down with the founder of Groundswell , Brendan Short. The conversation revolves around data and GTM teams, and all the things we need to be aware of so we can NOT push our buyers away

EPISODE HIGHLIGHTS:

1:00 - Introducing PLG to sales reps and removing the thought that it replaces sales reps.

2:00 - Sales is much more consultative and being a guide in a PLG strategy

3:05 - Buyers are massively more educated about your product than ever before, and its only getting better for them

4:15 - Getting relevant as soon as you can so you're not annoying the buyer

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