What Causes a Home Not to Sell?

Central PA Real Estate Podcast with Dave Hooke

Here's how you can avoid a dreaded trifecta of home selling mistakes. Here are the three top things that keep your home from selling when it’s on the market, which are also three things you as a homeowner have control over and can adjust if needed: 1. Bad marketing. The quality and quantity of the marketing make a huge difference. This is one of the things you’re hiring a real estate brokerage to do for you. Make sure your agent has a written-out marketing strategy and you know how much money they’re spending monthly to market your house. If no one knows your property’s for sale, no one will buy it. However, if many people know it’s for sale and it looks favorable in all the marketing, you’ll have showings and offers. “If no one knows your property’s for sale, no one will buy it.” 2. Rough condition. If your property has some rough edges, consult with your real estate agent about how best to prepare it for the market. This may mean staging, painting, landscaping, or a good cleaning—all of which get you a high return on investment. You have influence over your home’s condition, so make sure it’s in the best condition it can be before you list it. 3. The wrong price. If the house is marketed as well as it can be, it’s in good condition, and it’s still not selling, chances are you have a pricing issue. You may need to reevaluate your pricing strategy with your agent and consider adjusting the price until you’re getting multiple showings per week (the average in this current market). If you have any questions about these three points or anything else concerning real estate, call or email us at 717.216.0860 or [e-mail]. We’ll follow up and take great care of you; hope to hear from you soon!