#515: Behind-the-Scenes Of My Latest DCA Launch: The Highs, Lows, & Magical Moments

Online Marketing Made Easy with Amy Porterfield

How we got scrappy, rallied together, and did something we’ve never done before in the history of my business

If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation.

Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you.

I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan.

But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic.

Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team.

In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year.

You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between.

Here’s a glance at this episode...

• [03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days.
• [05:32] The customer experience department also fielded over 600 concierge phone calls.
• [09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’
• [12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table.
• [14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful.
• [18:57] When you need to close a gap, I recommend that you DSD, or do something different.
• [22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!