The Sales Cycle - Henning Schwinum - Hard Corps Marketing Show - Episode # 313

The Hard Corps Marketing Show

How can you find the right salesperson? What should you look for? Well, in this week’s episode you are going to have these million-dollar questions answered. Today we have Henning Schwinum, Co-Founder and Managing Partner at Vendux, LLC. Henning discusses with Casey Cheshire that he believes that people are motivated by pay and income. He thinks that this is the only part of the motivational approach that companies depend on in order to keep their community. Henning gives us his tips and tricks on how to increase your sales numbers in your business by hiring the right people. Tune in to this great episode.

Busted Myths:

• Everyone in sales is paid on commission but statistics read that 20% of sales reps are paid on the basis of commission only.

Takeaways:

• Henning believes that people are motivated by pay and income. He thinks that this is the only part of the motivational approach that companies depend on in order to keep their community.
• If you are noticing red flags in your company, take a step back and think about what makes sense. Once you find the problem, solve it.
• Most businesses are founded not by individuals who have been in sales and who've built sales organizations, but by engineers, doctors, lawyers, or people with other professional backgrounds.
• In a business, it is always important to think about is who are you selling to and how are you selling it?
• In order to increase your sales numbers in your business, hire someone who has done sales in the past. Hiring someone with a long sales history is beneficial to the growth of your company and the amount of revenue brought in.
• Henning believes that entrepreneurs build their products first and then they build their company around it. It is always good to start off by refining the product you want to sell before starting the company. With no product, there is nothing to sell.
• To find the perfect salesperson, you should start off with a scope to help understand and document what you want this person to accomplish. Making this will help narrow down your top picks.

Quote of the Show:

• “If you can motivate individuals in the company to do their job well, you can do the same with salespeople.” (03:23)

Links:

• Twitter: https://twitter.com/vendux2
• LinkedIn: https://www.linkedin.com/in/henning-schwinum/
• Website: https://www.vendux.org/ and https://www.joinpavilion.com/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
• YouTube: https://youtu.be/YFTnw8Bc-TU