Investing and Scaling Your Early-Stage Beverage Brand with Carlton Fowler and James Pelligrini

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Carlton Fowler is a Managing Partner at Goat Rodeo Capital Management, a venture capital fund focused on growing and scaling your early-stage beverage brand. He graduated from UC Berkely with a Bachelor of Arts in Political Science and Government and The University of Michigan - Stephen M. Ross School of Business with a Master of Business Administration. Carlton’s experience includes Spirits Innovation and Brand Development at E. & J. Gallo Winery, Co-founder of Pickpocket, Co-founder and Managing Director for Granters Drinks, and Founding Partner of sPacific Gravity.

James Pelligrini is a Managing Partner at Goat Rodeo Capital Management. His past experience as an External Consultant at EcoTarium, Consultant for Oriskany Manufacturing Technologies, Internal Consultant for Liberty Mutual Insurance, Director for Granters Drinks, New Brand and Product Development for E. & J. Gallo Winery, and as a Founding Partner at sPacific Gravity has helped hone his financial skills.

In this episode with Carlton Fowler and James Pelligrini...

How do you cultivate and scale your brand? When looking to take your brand to the next level, where do you start?

The first piece is selling — but the essential piece is funding. Partnering with someone who will be helpful in your journey is critical, but you need to be constantly putting in the effort to connect and always have a pitch in your pocket ready to go. Carlton Fowler and James Pelligrini know that a good financial foundation, collaborative conversations, and a sober mind for building and scaling your business can lead to success.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Carlton Fowler and James Pelligrini from Goat Rodeo Capital Management about fundraising in the wine, cannabis, and spirits industries. They discuss the importance of constantly providing investor updates, being comfortable with bringing in an external partner, and why you should continuously be raising. Invest in this episode!

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