Investing in Automation with Drew Hendricks

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Drew Hendricks is the President of Barrels Ahead, a wine and craft marketing agency that accelerates company growth through content development, SEO, and paid search. Drew is also the President of Nimbletoad, Inc., a company that helps wineries expand their digital footprint to increase membership and sales. He is the Founder of VineCat, which, before closing its doors in 2010, allowed users to inventory and track their wine through a cloud-based cellar management application. At Barrels Ahead, Drew helps companies define their unique stories to attract more customers and stand out from the crowd.

In this episode:

In the wine and craft industry, it’s important to develop your marketing strategy, attract your ideal customer, and increase sales. But how can you do this in an efficient, cost-effective way? The answer is in your company’s automation tools.

As stated in Wine Business Monthly, 66 percent of wineries say they’re not going to spend any money on automation this year. According to wine industry expert Drew Hendricks, not investing in automation could result in a big loss for your company. Automating your business workflow allows you to do more with less: you can reduce the amount of staff necessary and fully utilize all of your resources.

In this episode of Legends Behind the Craft, Rise25 Co-founder Dr. Jeremy Weisz sits down with host Drew Hendricks to talk about automation in the wine industry. Drew discusses the best automation tools for your business, his tried-and-true methods for getting companies in front of their ideal customers, and how wine industry marketing has changed since the early days of the internet. Stay tuned!

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