Using a Mobile-First Approach to Customer Engagement with Paul Salcedo

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Paul Salcedo is the Co-founder and CEO of BottleVin, a marketing and analytics company that helps wineries engage with customers and increase sales. Paul is also the Owner and Co-founder of Siphon Solutions, which provides computer consulting services to small businesses. He has over 26 years of experience working in the Silicon Valley technology industry, and he brings over 20 years of operations, engineering, and software development experience to BottleVin.

Paul works with businesses ranging from small startups to large corporations. As a Napa Valley native, Paul loves food and drink and has a vast knowledge of the wine industry. At BottleVin, Paul and his team provide new ways to explore, share, and enrich your wine and spirits experiences.

In this episode:

After the pandemic hit, many wineries and distilleries got involved in digital promotions to continue customer engagement. As technology advances, you don’t want to fall behind your competition. So, what are the benefits of utilizing technology in the craft beverage industry, and where should you start?

As a Napa Valley native with over 26 years of experience in the tech industry, Paul Salcedo knows how to keep up with technological advancements in the food and beverage industry. According to Paul, one of the most popular tools at the moment is scanning technology; wineries, restaurants, grocery stores, and many other businesses are using QR codes to connect with customers and track their consumption data. Want to learn more?

Tune in to this episode of Legends Behind the Craft as Drew Hendricks talks with Paul Salcedo, Co-founder and CEO of BottleVin. Paul discusses his company’s mobile-first approach to customer engagement, how to analyze data and improve outreach through scanning technologies, and tips for telling your company’s story through social media. Plus, Paul shares how you can get a special offer on BottleVin’s services.

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