Virtual Wine Tastings for Equitable Brands with Sara Moll of Vin Social

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Sara Moll is a community builder, a supporter of women in entrepreneurship, and the Founder and CEO of Vin Social. She officially started the business back in 2015 with a vision for rethinking how we discover wine. Their emphasis is on sustainable and smaller-production brands, shining a spotlight on the wines that deserve it most.

Sara began as a creative director in the world of New York City fashion. From there, she enrolled in a professional sommelier training program and officially shifted her career path. In addition to Vin Social, Sara is a member of Kindred and Chief, both of which work towards maintaining equitable leadership in business.

In this episode with Sara Moll

COVID-19 left an indelible mark on the world of wine, but this was especially the case with smaller wineries. Many of these brands relied on in-person tastings to secure new customers. Without them, they struggled to be noticed next to more recognizable names. Virtual wine tastings existed before the pandemic, but this was the domain of those same larger brands.

For Sara Moll, she wanted to highlight underappreciated wineries while also introducing customers to new wines they would love. This is why she founded Vin Social, a business that runs the gamut from virtual tastings to wine subscriptions to education and more. Her company has seen tremendous growth over the past year, even expanding into craft spirits. So how has she been successful and how has her unique vision come to life?

On this episode of the Legends Behind the Craft podcast, Drew Hendricks sits down with Sara Moll, the Founder and CEO of Vin Social, to discuss virtual wine tastings and the story behind the business. Sara goes through her own career switch, how she got into wine, and how Vin Social found success. They also cover the details of their virtual wine tastings and the advice Sara would give to new wineries looking to do the same. Stay tuned.

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