Facebook, the Metaverse, and the future of advertising Ep. 010

Modern Marketers with Blake Beus and Greg Marshall

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Greg Marshall 0:00 All right, we are recording. All right. Well, Blake, what's your thoughts on it? Let's get right into it. So Facebook has changed, you know its name. Well, not the properties that owns I guess, but just the parent company comm meta, meta, meta? Yeah. Meta. What do you what are your thoughts? Was this mean? Oh, I don't know. I mean, they've been they've they've been beat up a lot in the press lately over a ton of things.

Blake Beus 0:27 Maybe that sparked why they decided to make that change right now. A lot of people are talking about this concept called the metaverse if you've ever watched Ready Player One, or read the book Ready Player, one of you know, okay, okay. It's all centered around this

online universe called the oasis. And, and it's very, it's like a dystopian future. Most people don't like living in the real world. So we hop into the this virtual reality and spending also time in there. And the whole economies and everything happening virtually, contest jobs, like people can log into their job and work all day in VR at an office of VR office and everything. And Metaverse is the kind of generic term for something like that. Yeah. A lot of people are speculating, I mean, not just name speculation, they literally said that this is what they wanted to do. But they wanted to take this whole concept and encapsulate it and make it a thing because I feel like in 1020 30 years, that's going to be the new way we operate kind of kind of a bigger reality. So they already own the Oculus VR headsets. So I don't know, we'll we'll just see. I mean, it's nothing's gonna change right now, we might see facebook.com change to a different domain name sometime in the future. But I mean, it's worth talking about, but it's all kind of up in the air right now. And I don't know how, how it's all gonna play out.

Greg Marshall 1:56 Yeah, I guess my question would be, you know, I think sometimes we all forget, these are all businesses. So to make a business decision, that's what how do you think this benefits Facebook business wise?

Blake Beus 2:12 Well, it's all about I mean, to use the the words, engagement or whatever, but it's taking engagement tank kind of to the next level. So imagine if, if a large percentage of the population their entire work day happened inside of this virtual reality. You could sell virtual billboard, you could sell virtual all sorts of virtual things, they could have their own virtual currency. And that currency could rival a currency of like a government. I mean, Facebook has one and a quarter billion people logging into it every month. Yeah. I think if they launched their own cryptocurrency, which they said they're going to do, yeah. Right. They they could have a currency that is, I don't know, more stable, more universal than the US dollar, potentially, eventually. Because you know, how many of you live in the United States? 330 million, something like that. Facebook has a larger audience than that. Yeah. So I don't know if they can get people to be fully immersive in their platform in their system. The sky's the limit for ways they can monetize and all of that.

Greg Marshall 3:21 So basically, what it sounds like, it's, it's allowing them because I have noticed now obviously, this is a Marketing podcast. And so we talk a lot about, you know, marketing strategies. And I've noticed more placements in the Facebook ad account where you can place ads. Oh, really? Yes. recently. And I don't know if it's on every account. Maybe it's just on some because, you know, as you go, I noticed on different client accounts. They have a seems like different, I guess features. Yeah, right. Yeah. And one that I just saw, actually, this morning was the reels, not only the real placement, but then a real overlay placement, which is slightly different, I think, because it's so new. I don't know. So I'm making a speculation. I would guess it's similar to like, you know, the banner ads that are on YouTube. Okay, YouTube videos on the bottom. I think that's what that is. Interesting. I'm not 100% Sure. But I do know that there's a lot more ad placement. So

Blake Beus 4:20 you're talking to the little banner that sits on top of the video kind of in the bottom center? Yes. I think that's what you're saying. There's like a lot of screen real estate on reels already.

Greg Marshall 4:32 So that's why I said I don't I could be wrong. But my initial thought is because in the ads platform that actually says like reels and inferences as overlays. And so my only thought would be well, what's an overlay to me, would be some type of writing across the real. I led my reading. I

Blake Beus 4:54 think that makes sense. So it'll have to be something we test out for sure. That It's interesting, I didn't know they were rolling out specific placements for that,

Greg Marshall 5:05 and it seems like it just feels like there's more and more placements, you know, like they added the Facebook search, right? That was a placement that was new, it just seems like that placement list is growing. And so that's my thought is they're probably, you know, with, with meta, they're looking to expand, because there's so many people advertising in the Facebook newsfeed. And they probably want to have more control on data that they own. Yeah, so that they can't be blocked again, July things like iOS, or

Blake Beus 5:37 Well, yeah, and that's the thing, that's what a lot of people don't realize is like inside the Facebook app, Facebook still knows all the things you're doing. And so the more they can, can control your entire online experience or controls probably the wrong word, the more they can own and have your entire online experience happen inside their platform. They were all of any any of their platforms, the more they're going to know about, you know you what you're doing, because that's all first party data, meaning data they're collecting directly from you heard their terms and conditions, because they're choosing to use their properties in their apps and everything like that. But it's like, you know, I, I think of advertising and real estate as the same quite a bit. You know, how do you how do you sell more homes? Will you open up some more real estate for sale? Right? And this the same thing with ads? How do you sell more ads, if it's a pretty congested marketplace, and costs are going up and people are ditching because costs are too high? You You You launch some more real estate, you give them more places to to put the ads and now you have more real estate to sell. And the thing with virtual digital real estate is the more digital real estate to sell, the more you can sell, right? Well, and

Greg Marshall 6:51 if you're the first in the market, you can eat up, you know, which is the strategy that all these giant businesses use. If you're first to market. Yeah, you can eat up most of the real estate, therefore allowing you to be in control of the virtual real estate.

Blake Beus 7:07 Yep. And if you if you can eat up so much, it's hard for anybody else to come in and make a dent every now and again. You'll see something make a dent but then company like Facebook, their plays usually just buy that company out. That's why they own Instagram. Yeah. Right. Instagram was knocking their socks off. I don't know, seven, eight years ago. It's been a while since they've and so they and they thought they couldn't compete. So they just bought Instagram.

Greg Marshall 7:32 It's tick tock tick tock, right. Yeah, let's set a scene reels everywhere on Facebook.

Blake Beus 7:35 You're seeing reels all over the place. And I think I think Facebook would be more than happy to buy Tik Tok right now, I think but I think the price tags is is too high. Or you know, I mean, it's owned by Chinese companies. So I don't know it. And

Greg Marshall 7:51 here's my question. I'm happy brought that up, because my next question was actually going to be so did it tick tock did they sell? I remember hearing like Microsoft and Walmart bought either parts of Tic Toc, or maybe most of it or all of it? Did you do remember that there was a part where something was sold? Yeah, from tic toc. And I just remember Walmart and because it stood out to me like, wow, that's interesting. I wouldn't expect a Walmart or Microsoft to be involved with the TIC tock but I didn't wrong, but I just want to hurt someone.

Blake Beus 8:27 I do remember hearing something like that. And I don't know the specifics. I mean, I could we could look it up and clarify in our next episode or whatever.

Greg Marshall 8:34 But the I say that because how, how do you think that would impact the difference on if it's Chinese ownership versus American ownership?

Blake Beus 8:44 Okay, so now we're gonna start, we're gonna, we're gonna dive into like data privacy and everything like that. So so the the concern, the concern is, and I get concerned, would that be dangerous, I get this concern, I get this concern. So so let's say I'm a government and I want to do some mass surveillance on my on a country that we have some okay ties with, but not the greatest ties with, if I could have a social media platform that everybody hopping on, I can collect any data on anybody I want to whatsoever. And early versions of Tik Tok sent a lot of data directly to servers that were hosted in China. And so security researchers brought that up, and that's one of the reasons what was it 2019, maybe 2020. Trump said he was going to ban tic toc from the United States. That was that was part of the reason why that whole conversation started happening. So one of the things that was discussed and I don't know how this fell out was that well, if if the parts of tic toc that operated in the United States could be owned by a US company, then President Trump said he would allow them to continue to operate and I don't know how all that fell out. There was there was some like there was a hole probably legal battle and everything going on with something there. And I don't know how that all fell out. But the reality is, is that a lot of these companies have lots of different investors. So when you say, well, Walmart bottom out, they may have invested in it, they but we don't know if they have a controlling, you know, stake and stake in it or whatever. That's what I was curious. Yeah. And so and I know, I know, Oracle, they're a big database company. They were looking they were there were one of the names that popped up Walmart, some of these others. I don't know how all that felt. I don't know what's going on. But it is a conversation worth having from a, you know, governmental standpoint about who privacy privacy of people and who owns that data. And these are all conversations that are that are going to be going on for the next 10 or 20 years as laws try to catch up with how fast technology has has outpaced

Greg Marshall 10:52 Yeah, I definitely would say there's probably going to be a need for adjustment.

Blake Beus 10:59 Absolutely.

Greg Marshall 11:01 You know, before a lot of our loss feels like they were built previous knowledge, right, and they worked for that world. But now this is the new world when it comes to technology and what's being offered. And so I knows I would not want to be a lawmaker. This stuff is moving so quickly

Blake Beus 11:21 that I mean, and not to get too political. Yeah, but more people should pay attention to how people vote surrounding technology and vote for candidates that put in or have a good understanding of technology, and how you want that to proceed. Because most politicians have no clue. When it comes to technology, and a lot there's been a lot of conversation about cryptocurrencies, lately with politics, and I don't want to go down this path. Yeah. But the reality is, is nearly everything politicians are saying about cryptocurrencies is is incorrect. It's inaccurate. Yeah. And what they're claiming is happening a lot claiming is going on. It's, it's incorrect. And, I mean, I'll tell you why. I'm been a software engineer for a long, long, long time, and I have never felt as dumb as I feel when I try to understand the technology behind cryptocurrencies and blockchain. It's insanely complicated. So if you have someone coming to you that's been like researching, you know, Blockchain technologies and things for a few weeks, or even a few months. And they're like, Hey, guys, I got a great handle on this, I promise you, they do not, it's insanely complicated. And there's a lot of implications there and a lot of moving pieces. And it's, it's not reasonable to expect our politicians per se, to understand the complexities of that. So most politicians should probably be saying something like, you know, this is really complicated, we should maybe put together a panel of experts to help guide us on lawmaking. Because this stuff is complicated. And you'd have to dedicate five years or so to your life to fully understand it. And that's not reasonable to expect our politicians to be experts in that kind of a way.

Greg Marshall 13:13 Well, and you can see, you know, the kind of the road, we're gone down right here is the importance of data, and understanding how things are moving and changing. And so I think, you know, when it comes to your marketing, and how to guess, project in the future, one of the things that I think is important is to go, if you think almost like an investor, right? You have your own, you have your small business inside of the metaverse, right? And these big, you know, new atmospheres that we're operating under, you almost have to think like an investment thing. Have some foresight on what do you think is going to be the next places to essentially invest? And one of those things that at least a Mayan, I like to hear your and something that I would think that you'd really want to start investing in now would be different types of content that you can use? And how you would structure that content? And what's the new asset within these structures? When it comes to growing your business? Right. In the past, before technology, it was you can buy lists from companies that were getting this day, I mean, nothing's really changed, right? It's just the delivery of it, because I used to be able to get data from people who were buying magazines or whatever, from other companies, but it was just no one knew that you could do that. And it was kind of more hand to hand right? Like, right, these are the most recent magazine buyers, whatever. And so then the assets were Can you buy these lists? Can you get these names, these phone numbers, these emails, their buying history, and everything was kind of more name, phone number email, but moving forward, it might turn into Something different, right? It might be people watching stuff or people hanging out in some of these virtual arenas, right. And so I would think, in my opinion, investing for the future is to really understand what types of content and how people will consume the content moving forward, because then that's where you can start to invest your time and energy and money. Yeah.

Blake Beus 15:25 Yeah. And I think, I think it's a super valid point. And we might get some people listening to this and saying, Oh, great, now there's more things they're gonna keep an eye on. But I asked someone who loves technology, and unlike involved in all sorts of areas of technology, at the end of the day, we're communicating with people and working on the behavioral side of sales, your angle, your messaging, how to provide that value, how to monetize that value, how to create content, that means means something to someone, and, and, but just maybe keep an eye on some of these new areas. But the reality is, is, you know, a written word is going to be around for a long, long, long, like it's never going away. Video is going to be around for a long, long, long time. So whether that's video delivered inside some sort of Zuckerberg Metaverse, or video delivered in some other way, it's going to be video. Yep. Right? Photos are going to be around the imagery or audio. Right. That's right, in so it's, in fact,

Greg Marshall 16:33 let me let me cut you off really quick to ask you a question about this. Because you said podcasts. So I've noticed Facebook has increased. I'm seeing some of these other marketers uploading their podcast, a Facebook. Yeah. Have you had any experience with that? And, and or what are your thoughts on that? Generally?

Blake Beus 16:53 I mean, the reality is, is the more places you can get your content, the better. It's such an easy thing to do to upload your entire podcast, especially a lot of you know, a lot of people have a, you know, virtual system or whatever. So they just send over the podcast and say, okay, upload it to all these places, that whatever, right, and it's just part of their normal content creation process. And throwing it on Facebook is great. I mean, Facebook might eventually launched a podcast version, you know, like an audio only version of something, I wouldn't be one bit surprised. The reality is those most people aren't going to Facebook to listen to a full podcast. So you might get a little bit of reach out of it. But there's no harm in throwing it up there. We have this podcast listed in you know, Spotify and Stitcher and Apple podcasts and Google podcasts. Because when people open up those apps that's there, they're there to listen to a podcast. And, and so it's just kind of how they consume it. But that, you know, there's no harm in throwing that up on YouTube on Facebook. Yep. IG TV will let you upload something up to 60 minutes. Yeah. You could cut it up and upload some snippets onto Tik Tok or whatever. You can do all those things.

Greg Marshall 18:10 So really the the, and I will admit, I actually did consume my first and full long form podcast on Facebook. Really? Last was it last week, their nose two weeks ago? Mostly because I wanted to see how it operated. But also I thought the podcast was good. It was one of the I always say his name wrong. But I could see his face. But the Facebook guy Jon Loomer, Loomer. Yes. So it was it was his and his podcast is I think it was something named like, you know, beer and something. So his angle was he would have the podcast while having a beer with you. Right. And I thought it was kind of a cool idea. But yeah, I can see my first long form pieces. I hope I'm not the only you know, I actually had a good experience like it was pretty smooth. And I didn't have to like there. Were very little Kingson, how to consume it.

Blake Beus 19:10 So was it a video? No,

Greg Marshall 19:11 it was an audio only straight up audio just like if you were on the Apple podcast app or interested or anything else, I just click play. It looks exactly the same. It was playing even when I think I even when I got off of Facebook for a second. So I got a text message. It was still playing. And so that's like a feature that I think is kind of important because I've noticed, like YouTube is doing the same and some of these other app platforms where they're still keeping the screen. Even if it's not video, they're still keeping the audio screen available. So it could keep playing while Yeah, doing other stuff. So I don't know but I enjoyed it and I thought the experience is pretty good.

Blake Beus 19:53 Interesting. Yeah, that's definitely something to keep an eye on then because I mean, the more places you can kind of have it. I typically don't listen to anything too long on Facebook mostly because, you know, I listen to podcasts and things while I'm doing something else. That's like, that's why I love podcasts so much. And and when I open it up in a browser window on my computer or something like that I don't usually listen to I don't open Facebook a whole lot on my phone. Got it. But if I close that tab, or whatever, yeah, it quits. And I can't go back to where it was. And so I just get frustrated. Yeah, stop. But no, that's super interesting. And like, I wouldn't be one bit surprised if we have a dedicated podcast section in the Facebook app, or the metaverse app or whatever. Why other what that's

Greg Marshall 20:41 telling me those a lot of the Platt, a lot of what Facebook seems to invest in, are exactly the things that they they don't want their competitors getting a full head of steam like a tick tock. And as you know, podcasts are getting bigger and bigger feels like by the day. Yeah, it's it's something that a lot of people consume now. Whereas maybe, I don't know, seven, eight years ago, there wasn't as much consumption of podcasts outside of like maybe Joe Rogan or something. And I think like, you know, that gives you an idea of, I think, where things are moving, it's almost like you can look at Facebook, to see what the biggest trends are, when you start to see them investing more, and certain delivery platforms, and podcasting, and the reels, in my opinion, seems like that's the new way all of us consumers are consuming content. Yeah. So therefore, Facebook is investing heavily in that because there's other players that are providing

Blake Beus 21:42 Yeah, yeah, I mean, I've to take to take a step back and just look at all of this. I've heard a lot of marketers, and even people in various different media spaces talk about, you know, attention. Yeah. And if you think about it, everybody has

Greg Marshall 22:00 branded that. Yeah.

Blake Beus 22:03 Yeah, that goes everywhere. We all have 24 hours in a day, right? And when we're watching TV, yeah, we're oftentimes on our phone as well. And that's about as much multitasking as we can do. But people like to try to do more than something more than one thing at a time. And podcasts audio only or audio books. Like that is the single easiest way to multitask. I don't I don't know about you, but I am always listening to something that's not music when I'm driving in my car. It's a podcast. It's an audiobook. It's something because I, I while I love music. Yeah. I like to, like have mental stimulation or whatever, while I'm driving. So Facebook is probably thinking, Okay, well, here's another way, if we can have a big chunk of podcasting, we can inject our own ads, we can start, we can start hosting audio ads,

Greg Marshall 23:01 which, you know, just like all these other plans, Spotify has got the ads. You know, YouTube's got everyone's got the ads. I mean, everything is about ads, right. At the end of the day, it's about because we want whoever's gonna buy our stuff to see and hear us. Yeah. And so the way all these companies make money, is they have access to a way of knowing these people are watching this and seeing this or consuming that clicking this engaging on them. So I think yeah, I think the biggest thing that that I'm seeing right now is really have the foresight for investing in the future, which is understanding when I say investment, future, meaning even taking the time to understand how these other platforms are doing things, and most importantly, how people are actually using it. Yeah, because that's how you can come up with your ideas on really, at the end of day marketing is all about just getting in front of the person that may want your product or service. Yep. Right in its simplest form is you can't sell anything that you can't get the product in front of them. And so that's what these these platforms allow you to do is to get this is the new way how we are. Yes, stuff we used to read newspaper now it's on our phones.

Blake Beus 24:17 Yeah. Yeah. Well, and you can see how things kind of transform. The oldest new Punk has been around for a long time, but Facebook's seems to start be starting to get into getting into those. And it's like, I mean, so they've kind of reinvented this thing to go out there. Yeah, newspapers, you know, they were the thing for the longest time. And now we get our news from our phone. And now we can actually sign up for lists that will send us aggregated news related to what we're interested in. So we don't have to try to filter through all the news ourselves, right, but it's still basically a newspaper.

Greg Marshall 24:56 I use Twitter. Yeah. What's interesting is I tweet very seldomly. But I use Twitter a lot. Actually, I, but I go and consume news that I want to see. Yeah. And usually I feel like Twitter is the best platform to know what's going on right now. Like if something's going on, like, for example, if Facebook goes down, you go on Twitter, Facebook, not work, and you go on Twitter and beauty is already gone. So it seems like Twitter never goes down. You know, but it's probably because it's simpler. ISIS only words. So that would be my thought. I don't know if that's easier to manage. I don't know. But Twitter is my main source. Like if sporting events going on. If you know, big news is happening. I go on Twitter to see like the latest update. Let's go and see what's going on. You know, I don't know. That's how I like to consume my news base. Yeah.

Blake Beus 25:52 Yeah, I get I get my from Reddit from Reddit.

Greg Marshall 25:55 I've used Reddit, here and there. But I've got a lot of friends that yeah, like Reddit what? So why do you like Reddit? Better is Reddit better than Twitter. For information.

Blake Beus 26:08 It's a personal it's, it's just a personal difference on how I consume news. So with with Twitter, you follow specific accounts. With Reddit, you follow subreddits, which can have hundreds or millions of members in there. It's like a sub community got it. And then people can upvote and downvote. And then you can look at what's hot today. And those are the things that are most uploaded. What I like about it is I tend to get exposed to two news stories and things that I wouldn't normally see if I were following a specific person. Right? So things tend to bubble up to the top a little slower than they do in Twitter. But you tend to get a more diverse set of things bubbling up to the top. I mean, literally could be the number one thing on Reddit today could be. This was yesterday, actually. And I sent it to my wife because we send each other stuff all the time. But yeah, the number one thing on Reddit yesterday, for a good portion of the day was was this. Puppy and duck got that we're like buddies. Yeah, that was number one thing. But the day before, it was a new story about, you know, some some sort of global policy or something, right? And so, so you get exposed to a wider variety of what you

Greg Marshall 27:26 say it's a little bit less algorithm based, which is why you like it.

Blake Beus 27:33 It's less algorithm based, maybe,

Greg Marshall 27:36 like, it doesn't keep you in that what do they call it the echo chamber?

Blake Beus 27:38 It's definitely less echo chamber, but it does lean a little bit more like from a political standpoint, it does lean a little bit more like center or a little bit left of center from like an American politics standpoint. But you'll see, you'll see stuff on both sides. Right. So there's less echo chamber, but voting manipulation totally happens. I mean, there's Russian farms that that have 10s of 1000s of bots that, so that totally happens. And that happens with that. So

Greg Marshall 28:07 is, you know, I've always had the when I look at each social media platform, I think of them differently, right. And so I've always viewed Twitter is also an angry place. Is that the same? Where's more angry? Because I've heard Reddit can get pretty can get pretty brutal as well. Yeah. So what would you rate more anger? Reddit or Twitter?

Blake Beus 28:35 I think it depends on which, which parts of each platform you get on. Yeah, the thing with Reddit is it's pseudo anonymous. So you don't normally know who's saying, got it. Right, because it's just usernames, and some people

Greg Marshall 28:48 are more honest, they're

Blake Beus 28:51 more honest, or more critical, or whatever. So there is some garbage on there. I mean, there's a lot of people on there. I think on Twitter, while there's a lot of trash, people tend to maybe pull their punches a little bit because it's almost always associated with their name or whatever. So it kind of it kind of depends. I mean, there's whole subreddits dedicated to like wholesomeness God, and there's nothing but like positive things on.

Greg Marshall 29:15 Well, I can tell you this, I don't think there's something like that on Twitter. I see on Twitter. I follow mostly sports stuff. And, you know, you can see some pretty nasty stuff being said, Yeah, but I think, you know, when it comes to marketing, right, the new wave is these are the new channels just like they were on TV. They're new, you know, every platform attracts a different type of person, mentally meaning, where they're just how they're using a platform, right, like there to consume or contribute with some kind of content. So that's where I think all the marketing goes is understanding how can you plug your business in these forms? forums where it makes sense, right? Because if you do it wrong, trust me, he will pay you that your ad accounts get banned, or people bash you so bad that you're never going to want to go back on. And so you have to kind of learn and study. It's it's probably in your best interest to learn, study and invest in knowing who who's on these channels. And what are the best practice? Yeah,

Blake Beus 30:22 right. Yeah, yeah, absolutely. I mean, one thing I'll tell you right now, I mean, Reddit has its own advertising platform and everything like that. It's, I've never had a ton of success with it, read it. Read it as is, is a very different beast, because the community is very different. But if you want to reach people that hate Facebook, go on Reddit go right. Nearly everybody on Reddit hates Facebook. So if you're like, Man, my audience just isn't on Facebook. Yeah. Try out Reddit. Probably hanging out on Reddit, on I

Greg Marshall 30:49 heard, you know, I've heard quite quite a bit about Reddit doesn't like not Reddit, the company, but the users do not like ads at all? Correct. I've heard that if you even put an ad on there, you just get absolutely demolished. I've never done it. I've just heard that that's how the, I guess the ad culture is on. on that platform?

Blake Beus 31:13 I would definitely say there's a significant portion of people on Reddit that are more privacy focused. And online ads platforms are one of the biggest offenders to privacy in their eyes, the opposite. And and, and so and so yeah. But look, if you want to do some organic marketing, and get involved in a community, which we've talked about, like dark funnels, shark, social or whatever, this is one of those places, if you have some sort of a niche product or service or something like that, hop into these communities. And, you know, you can create, you can create a profile named your business, that's fine. Most people don't care or B, or just set your profile as like the founder or owner or VP at a specific business. And hop in there and genuinely be helpful. Yeah. Without being salesy. Yep. And you can get a ton of exposure. I mean, there's this concept called the, the Reddit hug of death. Okay. And and what it is, is essentially, if, if a story bubbles up to the top and hits the actual front page of the entire Reddit, yep, that site is going to get 10s of millions of views that day. Wow. And so there's a lot of times if it's like a smaller site, or a smaller company, they hit the front page of reddit, and everybody's going to look at it and the site goes down, because it's not set up to scale. Maybe they don't have a good infrastructure or whatever. And so in the comments, it'll be like, Oh, shit, guys, we have the site. Yeah.

Greg Marshall 32:40 Well, that's I've never heard that. That's, that's kind of cool.

Blake Beus 32:46 Yeah. Yeah. And so it's, it's a, it's an interesting way to do it. And there's, there's lots of different ways to do it. One, one person I saw that has done an excellent job of marketing on Reddit in Reddit has like this weird, ironic kind of witty humor thing. So if you can leverage that, you'll do really well. One guy, he's big on tick tock now, but he got big on Reddit first, and I can't remember his name, but he makes products that are useless. Okay. And then and then you can buy those as like gag gifts for your friends got it. So So what one of those Oh, shoot, I'm gonna botch it now. Anyway, they're products that are hilarious, but you just, they aren't useful at all. And then he has this store where you can buy them. But I'll have to put a link to that there. But they're, they're just these hilarious products. But he makes he makes these really funny videos about about them on. Oh, one was, here's one I actually just remember. Yeah. Okay, so he created this this product that you could put two rolls of toilet paper on. Okay, as you know, how there's this debate about whether toilet paper should be put on with the less coming out front versus the back. So he made this product where you could flip it, so that whatever your preference was, you could have you could have, you know, the tutorial toilet paper on there, and you could like flip this thing. Yeah. And, and he his video talks about how it would save marriages and that's right. So it's those kinds of products that are kind of funny and yeah, I got a huge on Reddit, like massive on Reddit, which which he used that to cross pollinate his YouTube audience and then he used it to cross pollinate on Tik Tok got it and the guy now has an entire store. I think he just started without selling anything. But now he has an entire like E commerce platform where you can buy these products. And every time he puts out a new video, which is about once a month if he gets on the front page, which equals probably 10 million views that day. And so that's, I'm sure the guy makes pretty great money, making these silly products with these silly ladies

Greg Marshall 34:58 having fun too, and he's having a A lot of fun. Yeah, that's I think that's important. So, I think yeah, so so so to wrap it up, you know, we talked a lot about data a lot about the changes. But you know, that's, I've heard that, you know, data is is more valuable now than oil. Which I think is true, since there wasn't valuable, there wouldn't be all these privacy concerns of James Right. Yeah. So I think to wrap it up base, what you want to do is, learn more about different platforms, utilize, you know, different strategies, with growing your business and understanding that things are always changing. And so you must as a business, if you want to survive, you have to adapt, you know, the things that work yesterday, they're not gonna work today. And you just have to constantly be changing your approach and your strategy. And that's what makes us you know, fun and exciting is you're never gonna get bored because things are never gonna stay the same in this space, right? No, no. So I think you know, if you ever need help with any of your marketing strategy or your your, your messaging or things of that nature, you can always go to my website, Greg marshall.co book a free call. And then Blake, how do they get ahold of you

Blake Beus 36:13 not just go to Blake calm and you can see all the different ways to interact with me there. There's some you know, some freebies, I have a membership on there. And yeah, you can reach out to me that way. All

Greg Marshall 36:26 right. Well, hopefully you guys enjoyed this podcast and we'll talk to you guys soon. Okay. Later.