Ep 14 Financials with Matthew May- Founder & VP of Marketing at Acuity, Owner of 11 Chickens

The E-commerce Revolution Podcast

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Many business owners have a fear when it comes to dealing with financials, but it’s important that all business owners know their numbers and understand the core accounting concepts. Getting over that fear begins with education on the topic and also utilizing accounting technology to make life easier.

In this episode, Ramin Ramhormozi and Matthew May discuss the importance of knowing your financials, accounting tips, and the future of cryptocurrency. They also discuss the role of technology in accounting, paying internationally, and the benefits of having an accountability partner.

Topics Include:

• Financials
• The importance of knowing your numbers
• The role of technology in accounting
• Building an understanding of core concepts
• Bookkeeping
• Separating business vs. personal expenses
• Sales tax solutions
• Quickbooks Online
• Paying internationally
• Cryptocurrency
• Accountability partners
• And other topics...

Matthew May is the founder and VP of Marketing at Acuity. He refers to himself as an accounting translator for entrepreneurs because he helps business owners navigate tax and accounting rules. He enjoys volunteering in the Georgia technology community and serves on the board of the Atlanta Technology Angels. He is also a member of the Venture Atlanta Advisory Board.

Resources Mentioned:

• LinkedIn: https://www.linkedin.com/in/thetechcpa/
• Twitter: https://twitter.com/TheTechCPA
• Acuity: https://acuity.co/, https://acuity.co/ecommerce-accounting/
• Drink While You Think Podcast: https://podcasts.apple.com/us/podcast/drink-while-you-think/id1593236213
• Acuity Blog on Automation Tools: https://acuity.co/best-automation-tools/
• Quickbooks Online: https://quickbooks.intuit.com/
• Xero: https://www.xero.com/us/
• Veem: https://www.veem.com/
• Entrepreneurs Organization: https://hub.eonetwork.org/
• Don Francisco’s Hawaiian Hazelnut: https://www.amazon.com/Don-Franciscos-Hawaiian-Hazelnut-Flavored/dp/B06XPH2D8H/ref=nav_youraccount_switchacct?crid=635XLF4GUDF2&keywords=don+francisco+hawaiian+hazelnut+coffee&qid=1651836901&sprefix=don+fr%2Caps%2C109&sr=8-8
• St: https://www.process.st/
• Catching Clouds: https://www.youtube.com/c/CatchingCloudsAcademy
• Grubby Farms: https://grubblyfarms.com/
• Shopify: https://www.skuagency.com/shopify
• Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part
• Accessible: https://accessibe.com/a/xvrysgh
• ReCharge: http://shopifysubscriptions.com/affiliate/1431
• LimeSpot: https://www.limespot.com/partner/offer?kfl_ln=sku-agency
• Gorgias: https://gorgias.grsm.io/i09wqq9rx426
• Sezzle: https://szzl.io/kr9i7x
• Route: route.com/skuagency
• Rewind: https://rewindio.grsm.io/backup3611
• Ugurus: https://ugurus.com/
• Gartner Chart: https://www.jirav.com/blog/data-analytics-maturity-models

Be sure to check out episode 13 Influencer Marketing & E-commerce with Brett Bernstein - CEO of Gatsby, Avid Rock Climber.