Ep 20 Using Analytics To Get The Most Out Of Your Email & SMS Marketing

The E-commerce Revolution Podcast

This marks the 20th episode of The E-commerce Revolution Podcast and to celebrate we are going live on LinkedIn & Facebook!

Join us for an in-depth discussion with Mark Miano, EVP of Sales at Glew.io, the business intelligence software built for e-commerce companies. Mark will break down how to get the most out of your analytics to drive more sales through email and SMS marketing. This is sure to be an eye-opening discussion.

Topics include: 00:00 - Intro 13:45 - Know your numbers 14:40 - Top KPIs 19:10 - KPIs specific to email & SMS 21:30 - SMS KPIs in Glew 23:00 - What to do when someone responds to SMS marketing using Gorgias 26:30 - How many people are using SMS marketing 27:30 - Glew aggregates data from all channels 31:12 - How does Glew Segment? 33:45 - Glew and returned orders 34:50 - How many times customers use discount codes 36:00 - 1 Tip for someone starting e-com 38:10 - 3 pillars of e-com 39:50 - Rapid fire questions

Resources Mentioned: SKU Agency: https://www.skuagency.com/ Klaviyo: https://www.klaviyo.com/ Glew: https://www.glew.io/

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