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DMO Leader Scott Larson | Insane Amount of Data
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Destination Changemakers Episode 003
Guest Scott Larson from Visit Laramie talks about DMO Marketing Success
Making a good thing... Great!
Our next guest started out in the trenches of digital marketing for the vacation rental industry in Colorado. He moved on to work inside one of the top DMO’s in the state - The Steamboat Chamber Resort Association.
Visit Laramie Executive Director Scott Larson has completely reimagined this Wyoming brand in a few short years. Previously this Destination Marketing Organization was highly dependent on advertising to drive interest in the area. Today, the destination and website are an organic powerhouse on Google and Social Media. Combined with a complete rebranding of the organization and website, its hard to miss Visit Laramie in the Search Results if you are planning a trip to Wyoming
Timestamps - Dive Directly In!
01:20 Intro - Scott Larson On-Ramp
02:40 Marketing and Strategy Lovefest
04:00 Journey from Digital Marketing to Executive Director
05:18 Biggest Marketing Success Story
07:02 Rebranding the Visit Laramie Organization
07:30 Most Important DMO Traffic Driver
08:44 DMO Most Important Social Media Channel
10:15 DMO Biggest Marketing Challenge
11:19 Pandemic Impact on Travel
13:20 Career Advice - Most Important Marketing Skills in the Next 3 Years
15:01 Career Advice - How to get started as a Destination Leader
16:34 Cultivating Passion in a DMO Organizations and Teams
Episode Resources
Scott Larson | LinkedIn
Visit Laramie I www.visitlaramie.org
Recent Posts | Wyoming Travel Blog
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Take the guesswork out of travel marketing with Wendy and David’s guided coaching program designed to help you go from the “common sense travel marketing method” to our systematic blueprint to scale your destination in a noisy world. Yes, you can dominate Google!
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