Be Mine Healthy Friends - Helsinki, Finland

The Launchbox Podcast with Anjelli

Join Anjelli in this cozy conversation with Jasmine – founder of Be Mine Healthy Friends restaurant in Helsinki, Finland. Be Mine Healthy Friends is a tiny restaurant that serves healthy, nourishing vegan food inspired by Asian cuisine with Thai hospitality. In this episode Jasmine shares her story about starting a business without any previous experience in this field and the challenges she encounters running a restaurant on her own.

Check out Be Mine Healthy Friends here – https://beminehf.fi/

0:28 Jasmine’s background and the initial idea of Be Mine Healthy Friends

2:44 Why plant-based?

4:01 On opening a restaurant during the Covid-19 pandemic

5:11 On effects of energy crisis on the restaurant

7:15 General feel of the restaurant

9:38 What is a star menu?

11:03 Be Mine Healthy Friends customers and dealing with food regulation laws

16:43 What is the deciding factor on what goes to the menu?

18:11 On customer demographics

19:22 Benefits of being a cold kitchen

22:37 On working alone and navigating being new in business

23:47 Future plans for Be Mine Healthy Friends

24:56 An importance of having a purpose to keep things going

26:29 What was the biggest lesson?

28:28 Dealing with bad comments from customers

32:32 On managing administration, marketing and restaurant alone

33:15 The importance of word of mouth and smiley hospitality

35:22 Where to find Be Mine Healthy Friends and working hours

36:44 Advice for people who want to open their kitchen

37:44 What keeps you going?