Revenue Operations Has Come A Long Way - Rosalyn Santa Elena - Revenue Today - Episode # 103

Revenue Today

Today, we welcome Rosalyn Santa Elena, Founder and Chief Revenue Operations Officer of The RevOps Collective and the Host of The Revenue Engine Podcast. She discusses how revenue operations play an influence in optimization not only for processes but also for communication within the company.

Rosalyn also shares her perspective on utilizing data and metrics to maximize results. She defines strategy and also talks about the attributes and skills that make a great ops leader.

Takeaways

• Revenue operations are the key to getting optimization efficiency internally.
• Data can quickly turn sideways if things change because it's constantly evolving.
• If you don't set the metrics that matter, you're falling in the wrong direction.
• The RevOps function will really start to be the difference maker once RevOps professionals grow their knowledge, expertise, and value.
• RevOps leaders can easily connect with CROs and other leadership

Quote of the Show

"I think companies boil the ocean. They try to measure every single little thing that's really not telling you anything. You can measure all of these different numbers but is there an action after you find out that result." - Rosalyn Santa Elena

Connect with Rosalyn in the links below:

• LinkedIn: https://www.linkedin.com/in/rosalyn-santa-elena/
• Website: https://therevopscollective.com/
• The Revenue Engine Podcast

Ways to tune in:

• Amazon Music
• Apple Podcast
• Spotify
• Google Podcast
• YouTube: https://youtu.be/6KEho9RSaHs