Using Behavioral Science In Marketing

Ecommerce Traffic & Conversion Podcast

Are you ready to transform your marketing strategies and drive more conversions? Learn how to tap into human behavior to boost your eCommerce success.

In this episode, we dive into practical tactics and real-world examples to help you influence customer decisions. Nancy Harhut, a top 100 Creative Influencer and social top 50 email marketing leader, shares her expertise in integrating behavioral science with creative marketing.

Whether you’re looking to increase traffic, conversions, or sales, this episode is packed with valuable tips for eCommerce CEOs and executives aiming to enhance their online reputation.

If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

Connect with Scott Brandley:

LinkedIn: https://www.linkedin.com/in/scott-brandley/

Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

Connect with Duane “DJ” Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague/

Nancy Harhut is an internationally recognized Creative Director with a strategy-minded, results-oriented approach to marketing. Renowned for her expertise in both direct and digital marketing, Nancy has a proven ability to grow departments, win business, and foster client trust and employee loyalty. She specializes in using behavioral science to drive acquisition, retention, and loyalty through integrated campaigns, achieving impressive double-digit response rates and brand metric gains. A sought-after industry speaker and quoted in national and international press, Nancy has earned over 150 awards for marketing effectiveness. She holds multiple certifications and memberships, including the Echo Academy of Direct Marketing Arts and Sciences and the Neuromarketing Science and Business Association.

Visit their website: https://www.hbtmktg.com/

Buy the book “Using Behavioral Science in Marketing”

https://www.amazon.co.uk/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480

LinkedIn: https://www.linkedin.com/in/nancyharhut/