Building an International Outdoor Brand from Colorado with Jedd Rose of Topo Designs

Selling Fort Collins with Greg Roeder

In this episode, Greg Roeder dives into the world of outdoor lifestyle and brand development with Jedd Rose.

Jedd Rose is the co-founder and creative visionary behind Topo Designs, a Colorado-based outdoor gear and apparel company known for its high-quality, versatile, and stylish products. Under Rose's leadership, Topo Designs has expanded its reach globally, yet maintaining its roots in the rugged, adventurous spirit of the American West.

Topics explored in this episode:

* How Jedd’s background in fine art and graphic design influenced the creation of Topo Designs.

* Jedd’s early days of sewing backpacks in his basement.

* The impact of Japanese fashion trends on Topo’s heritage outdoor aesthetic.

* Why Fort Collins was the perfect place to grow a global brand.

* How Topo Designs navigated the shift from small boutiques to major retailers like REI.

* Lessons learned from working with international manufacturers.

* The balance between business operations and creative passion.

* Jedd’s advice for aspiring entrepreneurs who want to take the leap.

Chapters:

(00:24) Jedd Rose & the Birth of Topo Designs

(07:31) From Fine Art to Backpacks: An Unconventional Career Path

(21:18) The Role of Fort Collins in Topo’s Growth

(34:23) Breakthrough in Japan

(46:35) Scaling the Business & Overcoming Imposter Syndrome

(56:12) Where Topo Designs Stands Today

Thanks to Jedd Rose for being on the show!

Connect with Jedd on LinkedIn: https://www.linkedin.com/in/jeddrose/

Visit Topo Designs: https://topodesigns.com

Learn about Greg Roeder on the Selling Fort Collins website: https://www.sellingfortcollins.com

Phone Greg: 970.213.2095

Email Greg: [email protected]

Greg on LinkedIn: https://www.linkedin.com/in/gregroeder/

Instagram: https://www.instagram.com/sellingfortcollins

Facebook: https://www.facebook.com/gregroederRE

Zillow: https://www.zillow.com/profile/GregRoederRE

YouTube: https://www.youtube.com/@SellingFortCollinsPodcast

Subscribe via Spotify: https://spoti.fi/4cOLHXM

Subscribe via Apple Podcasts: https://apple.co/4cDSkMG

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Visit https://www.sellingfortcollins.com/what-sets-greg-apart to read more about the Selling Fort Collins 5-Part Listing Promise.

“Be less impressed and move involved” — Matthew McConaughey.

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com