Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Pernod Ricard's Pierre Delfosse on 11/11: the Day After the Dust Settled
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Manage episode 307351907 series 3003211
Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, we talk with Pierre Delfosse, E-commerce Director at Pernod Ricard China, on the world's largest shopping festival, Double 11, which climaxes on the 11th of November of every year.
We are still big in Japan. We are a lot bigger in Hong Kong (S.A.R.) and even bigger in the USA.
In this episode we discuss:
1. What we shopped for Double 11
2. How has the spirits business evolved over the past 7years
3. What Chinese consumers drink, white, yellow, and brown.
4. Jiu Jiu or September 9 is Spirits Day in China
5. Imported spirits hold 1.5% of share of spirits (minuscule when you put into consideration how much Baijiu is drunk in China).
6. Success offline leads to greater success online, especially on that day – building brand is massively important
7. Double 11 is not an Alibaba thing alone, all platforms are Double 11 crazy
8. Building owned traffic and reducing dependency on the platforms.
9. Pierre enjoys Glenlivet and Cognac but sometimes cheats with a Blue Label.
10. Don’t drink and drive.
Join us next week for another exciting show as we are investigating the evolution of sport.
We are still big in Japan. We are a lot bigger in Hong Kong (S.A.R.) and even bigger in the USA.
In this episode we discuss:
1. What we shopped for Double 11
2. How has the spirits business evolved over the past 7years
3. What Chinese consumers drink, white, yellow, and brown.
4. Jiu Jiu or September 9 is Spirits Day in China
5. Imported spirits hold 1.5% of share of spirits (minuscule when you put into consideration how much Baijiu is drunk in China).
6. Success offline leads to greater success online, especially on that day – building brand is massively important
7. Double 11 is not an Alibaba thing alone, all platforms are Double 11 crazy
8. Building owned traffic and reducing dependency on the platforms.
9. Pierre enjoys Glenlivet and Cognac but sometimes cheats with a Blue Label.
10. Don’t drink and drive.
Join us next week for another exciting show as we are investigating the evolution of sport.
55 tập
Pernod Ricard's Pierre Delfosse on 11/11: the Day After the Dust Settled
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Trang chủ episode
Manage episode 307351907 series 3003211
Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, we talk with Pierre Delfosse, E-commerce Director at Pernod Ricard China, on the world's largest shopping festival, Double 11, which climaxes on the 11th of November of every year.
We are still big in Japan. We are a lot bigger in Hong Kong (S.A.R.) and even bigger in the USA.
In this episode we discuss:
1. What we shopped for Double 11
2. How has the spirits business evolved over the past 7years
3. What Chinese consumers drink, white, yellow, and brown.
4. Jiu Jiu or September 9 is Spirits Day in China
5. Imported spirits hold 1.5% of share of spirits (minuscule when you put into consideration how much Baijiu is drunk in China).
6. Success offline leads to greater success online, especially on that day – building brand is massively important
7. Double 11 is not an Alibaba thing alone, all platforms are Double 11 crazy
8. Building owned traffic and reducing dependency on the platforms.
9. Pierre enjoys Glenlivet and Cognac but sometimes cheats with a Blue Label.
10. Don’t drink and drive.
Join us next week for another exciting show as we are investigating the evolution of sport.
We are still big in Japan. We are a lot bigger in Hong Kong (S.A.R.) and even bigger in the USA.
In this episode we discuss:
1. What we shopped for Double 11
2. How has the spirits business evolved over the past 7years
3. What Chinese consumers drink, white, yellow, and brown.
4. Jiu Jiu or September 9 is Spirits Day in China
5. Imported spirits hold 1.5% of share of spirits (minuscule when you put into consideration how much Baijiu is drunk in China).
6. Success offline leads to greater success online, especially on that day – building brand is massively important
7. Double 11 is not an Alibaba thing alone, all platforms are Double 11 crazy
8. Building owned traffic and reducing dependency on the platforms.
9. Pierre enjoys Glenlivet and Cognac but sometimes cheats with a Blue Label.
10. Don’t drink and drive.
Join us next week for another exciting show as we are investigating the evolution of sport.
55 tập
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