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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Small Business Sisterhood Podcast: Online Business, Blogging, Creative Entrepreneurs, Business Community
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#28 Benedetta and Valeria Bianchini - Local Aromas - transitioning business during a pandemic
Manage episode 280612601 series 1321629
Thông tin tác giả Small Business Sisterhood Podcast, Pepper Makepeace: Entrepreneur, Business Systems, Social Media Marketing Strategy, and Solopreneur Consulting được phát hiện bởi Player FM và cộng đồng của chúng tôi - bản quyền thuộc sở hữu của nhà sản xuất (publisher), không thuộc về Player FM, và audio được phát trực tiếp từ máy chủ của họ. Bạn chỉ cần nhấn nút Theo dõi (Subscribe) để nhận thông tin cập nhật từ Player FM, hoặc dán URL feed vào các ứng dụng podcast khác.
The sisters have successfully transitioned their business from 100% in person to 100% online in response to the Covid-19 pandemic, and have recently created an online product tailored to fit their business and niche perfectly. In this episode they talk about how they navigated that transition, their new product and how the marketing has worked for it, as well as their planning process for 2021 so we can all hit the ground running.
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