It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Small Business Sisterhood Podcast: Online Business, Blogging, Creative Entrepreneurs, Business Community
#28 Benedetta and Valeria Bianchini - Local Aromas - transitioning business during a pandemic
Manage episode 280612601 series 1321629
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The sisters have successfully transitioned their business from 100% in person to 100% online in response to the Covid-19 pandemic, and have recently created an online product tailored to fit their business and niche perfectly. In this episode they talk about how they navigated that transition, their new product and how the marketing has worked for it, as well as their planning process for 2021 so we can all hit the ground running.