It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Small Business Sisterhood Podcast: Online Business, Blogging, Creative Entrepreneurs, Business Community
#33 - Samantha Griffin - niching your business and shifting to an agency model
Manage episode 286233350 series 1321629
Thông tin tác giả Small Business Sisterhood Podcast, Pepper Makepeace: Entrepreneur, Business Systems, Social Media Marketing Strategy, and Solopreneur Consulting được phát hiện bởi Player FM và cộng đồng của chúng tôi - bản quyền thuộc sở hữu của nhà sản xuất (publisher), không thuộc về Player FM, và audio được phát trực tiếp từ máy chủ của họ. Bạn chỉ cần nhấn nút Theo dõi (Subscribe) để nhận thông tin cập nhật từ Player FM, hoặc dán URL feed vào các ứng dụng podcast khác.
In this episode, Samantha and Pepper talk about niching, an area many business owners struggle with. Samantha shares about her own fears around the process, but also about how niching has really helped her business change organically, shifting into an agency model working with independent contractors. A Certified Birth Doula and Postpartum Doula and Certified Childbirth Educator, Samantha came to the realization that as one woman, she could only support one woman at any given time. With strengths in leadership, education and organization, Samantha multiplied her efforts by founding DC Metro Maternity, a boutique parenting support agency. She brought on a team of other passionate female certified doulas of color and together, they have been supporting black families in the DC, suburban Maryland, and Northern Virginia areas since 2018.