Jane from Friendie Audio: Backing Yourself

Small Town Business with Erika McInerney

Confidence. Backing yourself. Sometimes when you’re starting out in business you really do have to fake it till you make it. And I’m not talking about anything dodgy here. I mean digging deep and faking the confidence that you need to walk into a room and say hey I’m here and you need my fantastic products.

That’s the confidence you need to grow a business like this one - Friendie Audio.

From here in my home town of Warragul, Victoria - Jane Sahhar and her husband Phil create hi-tech, fashion forward, sportsluxe headphones, audio sunglasses, speakers, watch bands, tech and sports accessories. Beautiful quality products.

Jane shares the Friendie story with us in this incredibly helpful chat. She talks about how it all started, why and how they kept reinvesting in the business (instead of getting a new bathroom) and why that reinvestment - backing themselves - has been central to their success. We talk ups and downs, looking after yourself and why community and supporting local is at the heart of their business.

Visit Friendie’s website and follow @friendie_audio on Instagram to find out more.

🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au, or be inspired on Instagram or Facebook.

Join the Small Town Business conversation on Instagram or Facebook or visit us online.

Audio production by Jet Streamer

About Small Town Business:

Small Town Business shines a light on people making big things happen in small towns, regional and rural communities.

Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.

Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.

Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you.

Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.

For more info, visit smalltownbusinesspodcast.au