October 2021 Freedom Report with Coach Josh

Smart Cleaning School

In my last Freedom Report, I humbled myself with the reality of my situation. I'm striving for this New Freedom Vision, but two glaring blind spots were holding me back. Another month has gone by. How is it going? Short answer. Not good! I am going to share my update exactly as it happened and end with a clip from Coach Josh at the end of October with an encouraging word that helps me and will hopefully encourage you. We all need encouragement. I'm not above that because I happen to have a podcast and talk about cleaning. This scaling and building a team thing is new for me. I am bringing you my monthly results exactly as they've occurred to build you up and hopefully teach you something. Here's an outline of my month.

• I finally completed my Project 100 by my October 11th coaching call. The final tally looked like this. 239 total offices on my prospect list. 49 dental (21%), 69 medical (29%), 111 professional (46%), 10 industrial (4%). 99 are members of the Indian Valley Chamber of Commerce where I'm the only cleaner. Josh wanted me to commit to a deadline for introducing myself and my business to every one of these businesses. I chose November 15th, 2021. The strategy was simple from Josh. "Ken, I'm going to guess that 4% of the businesses on this list and any list is currently not happy with their cleaner or actively looking for a new one. These are low-hanging fruit. If you'll just reach out and introduce yourself with a heart of generosity while at the same time promoting your cleaning company, those 4% will request quotes. That's 9 - 10 quotes. You can close 5 and hit your goal for Florida." I have seen this first-hand over the years. I have acquired a few offices because I was at the right place at the right time. I need to strategically put myself there again. This fired me up!
• I honestly assessed my goals with my coaches and my wife. I need 5 new offices and 5 more part-time team members to delegate my full cleaning business and equal the cash flow we currently earn. This is the minimum we need for a month in Florida. I'm simplifying this goal as the 5/5 plan. The 10/10 plan is double and makes Florida a lot more comfortable with about $2,000 in monthly cash flow over and above all of our bills. This makes Josh's challenge to contact all 239 to find the low-hanging fruit vital and a top priority for November 15th.
• As of my last coaching call with Josh in October, I had 100 initial introductions made to my chamber list. 2 requested quotes now. 2 requested quotes in January. 15 are satisfied with their cleaners and will keep me in mind. This is a great start. Josh challenged me to close the month of October, which only had a few days left to send out another 100 and add more to my list. The strategy would include a mixture of emails, direct phone calls, and personal visits to introduce myself in areas where I already have clients. I also collected 2 more customer testimonials to assist in this local marketing approach. The goal is simple. Keep introducing myself. Keep adding new offices as there are at least 50 offices that were missed through my Google and chamber search methods. I fully expect to do initial introductions to 300 businesses by November 15th. This should lead to 12 quote requests and 5-6 new clients in November and December. But there are no guarantees and I have Coach Josh to direct me through each step without me overthinking everything. I need one thing working and that's ACTION!

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