This Week in eCommerce: Satisfying Customers Needs Through Loyalty Programs & Website Design

Southern Fried eCommerce

Welcome back to another fun and exciting episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by the Manager of Strategic Alliances for Avalara, Tom Arehart. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.
We start this week's podcast by discussing Avalara and how they are much more than the taxes you dread every April. We then look into Ulta's new media network and how creating a good customer loyalty program and truly improve your eCommerce business. Next, the group makes fun of their age by analyzing how the different generations engage with website design and how they are communicated to by brands. Finally, the group looks at Google advertising and how Apple's option to remove tracking impacts what decisions eCommerce businesses should be making.
Here is a rundown of our most recent blog posts at EYStudios. These are:

• What Do BigCommerce's Omnichannel Features Mean For Your Business?
• Southern Fried eCommerce Episode 29 Recap
• The Biggest Sales Holidays and What It Means For Your eCommerce Site

Here are the articles we discuss this week:

• Ulta unveils media network powered by data from 37M rewards members by Peter Adams
• Web Design for Everyone Please No One by Barbara Carneiro
• As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter by Jeremy Goldman

Omnichannel month is still in full swing at EYStudios! To celebrate, we are offering a free Omnichannel consultation with our team and BigCommerce. The best part? You don't need to have a BigCommerce store!
Interested? Sign up here to receive yours at eystudios.com/strategic-consulting/.
Finally, we are offering an Omnichannel webinar to help businesses make sense of all the sales channels and just help Make It Make Sense. Register for the webinar at https://register.gotowebinar.com/register/7298522323966403595.

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.