Darling's Linnea White on Building a Business with Serious Values while Staying Seriously Fun

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Do you believe in the power of a business to not only be a part of a community, but also be instrumental in building one? In today’s episode, Linnea, a.k.a owner and CFSO (chief of figuring sh*t out) at ecommerce and IRL shop Darling talks about how she bought the store 6 years ago at the age of 25 and has been cultivating a dream from her heart all these years. It was a special treat to have a Charlottesville entrepreneur on the show during my five-year anniversary of moving to here from San Francisco. She’s all about sustainable fashion (especially secondhand + handmade) and using her platform as a consignment shop to educate and empower consumers in their own sustainable style journeys. Darling believes in the power of investing in your own community by supporting women through inspiring social media and IRL content, amazing consignment finds and local artisan handmade goods.

Last year, Darling made bold moves during the pandemic to expand from brick-and-mortar into ecommerce — which is NOT easy for a consignment business or one selling one-of-a-kind products. We talk about Shopify, social media, positive mindset, delivering empowering messages to customers both online and off and how Linnea got to where she is, including the unlikely career before Darling that set her up perfectly to be highly skilled at storytelling and connecting with people in her current business.

Listen to this week’s episode of the Spirit of 608 podcast for her story and how grateful she is for having a team of amazing women running this ship, whether in-store or online. Get inspired by her and Darling’s fierce belief in empowering others through positive messages and sustainable fashion.

Meet this week's guest, Linnea White, Founder of Darling Boutique REGISTER FOR THIS WEEK’S FREE LIVE TRAINING HERE

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Linkage

Use the code “heydarling10” for 10% off on the Darling Boutique website.

Connect with Linnea:

Instagram: @shopatdarling | @linnea_white

Facebook: https://www.facebook.com/shopatdarling/

Website: shopatdarling.com

Resources from the show:

The Balance App

Enneagram

GoDaddy

Shopify

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Pay it Forward: Jessica Norby

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.