The Art of the Deal with Sean Pate

Sports Business Classroom Audio Experience

In today’s episode, we sat down with Brand Communications Officer at Zenni Optical, Sean Pate. Sean is a senior marketing and communications expert and leads all external brand partnerships and communications for the online leader in prescription eyewear, Zenni Optical. He is an accomplished public spokesperson and has appeared on multiple local and national media such as Good Morning America, CNN, and CNBC. Sean also worked in global management while leading communications at Ancestry and Art.com, and managing and collaborating on multinational lines of business. In this episode we discuss:Creating advantageous sports partnerships from the business worldSelling not just teams, but an ownership group on the value of sports partnershipsIdentifying value not just with traditional sports teams, but with Esports teamsSean’s early career focused on working towards the best practices at agency and corporate roles including Oracle, Robert Half International, and the Pac-12 Conference. Sean’s career took focus on B2C brands with global footprints after the first communication role with StubHub. In this episode, Sean dives into his career path and how it led him to his current role. He also what he has had to overcome on the job, how he pushed through. Sean is respected for his ability to work as a player and coach and as a passionate evangelist and strategist focused on driving positive corporate brand visibility.Connect with Beau Estes: Twitter Connect with Sean Pate: LinkedIn