Ep. 222: Jennifer Morrison: Canadian Insurance Innovation for a Unique Marketplace

Spot On Insurance

Apple Podcasts Rate and Review for SpotOn

Jennifer Morrison is the Project Director for Nova Mutual, an insurance company in Ontario that provides agriculture, auto, commercial/business, and home insurance. As Project Director, Jennifer is responsible for developing and implementing innovative solutions while retaining customer empathy. She is a self-proclaimed property and casualty insurance geek specializing in producing collaborations between technology and business teams. She is also a Professional Agile Leader as certified by Scrum.

Jennifer joins us to discuss what makes the Canadian marketplace unique and why US companies have problems establishing a presence. She shares how the pandemic made her choose a different career path and describes the hardships of helping her kids with their online classes. She explains the role of a business analyst, why Ontario has the term “Gender X,” and why she found insurance as an exciting industry. Jennifer also discusses the differences between US and Canadian rates and regulatory standards.

"In general, the insurance marketplace is behind every other industry." - Jennifer Morrison

Today on Spot On Insurance:

• How Jennifer's career in insurance started.
• The challenges Jennifer faced amidst COVID-19.
• How the pandemic made her switch careers.
• Why she started working for Nova Mutual during the pandemic.
• The struggles of online schooling for children and their parents.
• What it takes to be a fully rounded business analyst.
• What is Gender X and why they decided to use this term in Ontario.
• How gender plays into the premium cost of insurance.
• Why Jennifer found insurance as an interesting industry.
• What is a Professional Agile Leader?
• How a design thinking facilitator builds teams.
• Why being a bilingual country makes it difficult for US companies to penetrate Canada.
• What makes Canada have a unique marketplace?
• The difference between Canadian and US regulatory standards.
• Comparing and contrasting Canadian and US rates.

Key Takeaways:

• If you don't fight claims, you set precedent.
• Canadian rates are heavily regulated by the government.
• Every Canadian province’s insurance system and regulations are completely different

Resources Mentioned:

• Shane Drever Artwork & Illustration

Connect with Jennifer Morrison:

• Nova Mutual
• LinkedIn

This episode was brought to you by…..

Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com.

Connect, Learn, Share

Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!