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Ep. 228: Jennifer DeFrenza: The Strategy of Taking Career Risks 

37:30
 
Chia sẻ
 

Series đã xóa ("Feed không hoạt động" status)

When? This feed was archived on July 07, 2023 07:07 (9M ago). Last successful fetch was on February 21, 2023 09:55 (1y ago)

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What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 299091562 series 1508503
Nội dung được cung cấp bởi Spot On Insurance. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Spot On Insurance hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Apple Podcasts Rate and Review for SpotOn

Jennifer DeFrenza is the Vice President of Marketing at Surex, an online insurance company based in Ontario, Canada. As Vice President of Marketing, she is responsible for employing, developing, and overseeing the company’s many marketing initiatives. She helps Surex achieve their short and long-term goals, improving their brand awareness, and executing marketing strategies for revenue and growth. Before becoming Vice President, Jennifer was Surex’s Director of Digital Marketing.

Jennifer joins us to discuss the professional risks she took to get where she is today. She shares the challenges of raising a family, helping her husband start a business, and climbing the ladder to success in insurance. She explains her role at Surex, the importance of digital marketing post-COVID-19, and what it means to have a team assigned for your company’s social media growth. Jennifer also describes the benefits and drawbacks of outsourcing and having your own group for marketing.

"COVID taught us digital marketing is really something you need to have." - Jennifer DeFrenza

Today on Spot On Insurance:

  • Jennifer's childhood story, her life in Toronto, and why she pursued sales in college
  • How Jennifer started working in insurance
  • Jennifer's role as a Vice President of Marketing at Surex
  • The pros and cons of outsourcing to an outside agency vs growing a team internally
  • How Jennifer improved the way Surex worked on data gathering, transparency, and social media
  • What Jennifer does to incentivize team members to engage with their social media presence
  • The career risks she took to get to where she is today
  • What it's like to lead a new company in a place where insurance isn't that popular
  • The challenges of raising children while helping her husband launch his business
  • The projects Jennifer is currently working on

Key Takeaways:

  • It's critical to have someone who is an expert with social media and video
  • There are a lot correlations between sales and marketing

Connect with Jennifer DeFrenza:

This episode was brought to you by…..

Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com.

Connect, Learn, Share

Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!

  continue reading

350 tập

Artwork
iconChia sẻ
 

Series đã xóa ("Feed không hoạt động" status)

When? This feed was archived on July 07, 2023 07:07 (9M ago). Last successful fetch was on February 21, 2023 09:55 (1y ago)

Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 299091562 series 1508503
Nội dung được cung cấp bởi Spot On Insurance. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Spot On Insurance hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Apple Podcasts Rate and Review for SpotOn

Jennifer DeFrenza is the Vice President of Marketing at Surex, an online insurance company based in Ontario, Canada. As Vice President of Marketing, she is responsible for employing, developing, and overseeing the company’s many marketing initiatives. She helps Surex achieve their short and long-term goals, improving their brand awareness, and executing marketing strategies for revenue and growth. Before becoming Vice President, Jennifer was Surex’s Director of Digital Marketing.

Jennifer joins us to discuss the professional risks she took to get where she is today. She shares the challenges of raising a family, helping her husband start a business, and climbing the ladder to success in insurance. She explains her role at Surex, the importance of digital marketing post-COVID-19, and what it means to have a team assigned for your company’s social media growth. Jennifer also describes the benefits and drawbacks of outsourcing and having your own group for marketing.

"COVID taught us digital marketing is really something you need to have." - Jennifer DeFrenza

Today on Spot On Insurance:

  • Jennifer's childhood story, her life in Toronto, and why she pursued sales in college
  • How Jennifer started working in insurance
  • Jennifer's role as a Vice President of Marketing at Surex
  • The pros and cons of outsourcing to an outside agency vs growing a team internally
  • How Jennifer improved the way Surex worked on data gathering, transparency, and social media
  • What Jennifer does to incentivize team members to engage with their social media presence
  • The career risks she took to get to where she is today
  • What it's like to lead a new company in a place where insurance isn't that popular
  • The challenges of raising children while helping her husband launch his business
  • The projects Jennifer is currently working on

Key Takeaways:

  • It's critical to have someone who is an expert with social media and video
  • There are a lot correlations between sales and marketing

Connect with Jennifer DeFrenza:

This episode was brought to you by…..

Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com.

Connect, Learn, Share

Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!

  continue reading

350 tập

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