Kristin Shea - The Six Pillars of Neuromarketing

Standard Deviations with Dr. Daniel Crosby

Tune in to hear:

- What exactly is Neuromarketing and what makes it so powerful?

- There are more brands and advertisements vying for our attention every year. How does Nueromarketing fit into this picture and help brands really stand out?

- What are the six pillars of Neuromarketing that Kristin eventually settled on and where did she source these ideas from?

- Why is making marketing highly personal so important and what might a concrete example of this look like within financial services?

- What does it mean to make your marketing “contrastible” and what is a practical example of this?

- How do those in knowledge fields take their somewhat ethereal offerings and make them more tangible?

- Does being memorable necessarily mean that you will alienate some people?

- How can we make our brand visually stand out above and beyond our graphic design and branding?

- When creating emotional ad content, do we have to be sure that it speaks to who the company/brand really is? Does this ever backfire?

Compliance Code: 3110-OAS-12/15/2021