How I Promote My Podcast 101

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Thông tin tác giả Dee Boswell-Buck được phát hiện bởi Player FM và cộng đồng của chúng tôi - bản quyền thuộc sở hữu của nhà sản xuất (publisher), không thuộc về Player FM, và audio được phát trực tiếp từ máy chủ của họ. Bạn chỉ cần nhấn nút Theo dõi (Subscribe) để nhận thông tin cập nhật từ Player FM, hoặc dán URL feed vào các ứng dụng podcast khác.

“Podcasting opens up the opportunity for you to meet your future customers and benefit from the know, like, and trust factor.”

—Dee Boswell-Buck

Are you new to podcasting? Thinking of starting one?

Starting a podcast is one of the best ways to promote your business, reach your ideal customers, and grow your audience.

I’ve now released several episodes of Strategize Your Business Online. As a newbie podcaster and introvert, I know that sharing can be scary…

…but getting your voice out there allows you to connect with potential customers and establish a relationship — building trust and likeability as listeners get to know you.

In the beginning, promoting your podcast can be a case of trial and error.

So, how do you effectively promote your podcast?

With some diligence and creativity, using targeted online strategies!

In this episode, I share my journey so far and 6 ways (tried and tested by me!) that you can promote your podcast — and your business — to your dream-fit audience online.

Here’s a quick tip: As you’re growing your podcast, adding links to popular podcasts that you’ve been a guest on in your email signature allows people to learn more about you, your podcast, and your business!

For more strategies I use to promote my podcast, press play!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

✔ That being introverted isn’t an obstacle to podcasting (and can actually be an asset)!

✔ How to use hashtags strategically to land in front of the right audience

✔ Why you should be using LinkedIn Live to network, grow your audience, and record reusable content

Want to know more about growing your business strategically online? Subscribe to the podcast (and don’t forget to rate and review)!

Highlights:‌ ‌

01:15My podcast journey

02:33Getting the word out there

03:13Social media

04:22Show notes

05:20Email list

05:39LinkedIn Live

06:33Links in email signatures

06:56Paid advertising


08:01Connect with me

Links:‌ ‌

Work with me:

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