Important Factors To Consider When Planning Professional Branding Photos

Strategize Your Business Online with Dee Boswell-Buck

“I love doing on-site shoots… Sometimes, showing how people get things done, depending on the nature of their business, is very important to them telling their story.”

- Sheldon Isaac

They say that a picture is worth a thousand words — but what does that mean for your bottom line?

Sheldon Isaac, owner and lead photographer of Sheldon Isaac Images, helps entrepreneurs and business owners enhance their marketing and deepen their connection with their audience through branding photography and professional headshots.

“Most people I deal with have never had a professional photoshoot before. The most professional thing was them sitting down in grades 1-9 saying ‘cheese!’ with the school photographer,” Sheldon says. “So, because they haven’t done that before, they don’t know what’s involved.”

Press play to learn what goes into planning a professional photoshoot for businesses, how to get the most value from your shoot, and when business owners should consider investing in professional headshots.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• What goes into impactful and effective brand photography — and how it will improve your professional online presence
• The 2 biggest missed opportunities when it comes to how business owners use their photos online
• The types of professional videos that can help you polish your image and push the needle in your business

About Sheldon Isaac: Sheldon Isaac is a professional photographer serving Ajax, Pickering, Whitby, Durham Region, and the Greater Toronto Area in Ontario, Canada. He specializes in capturing the moments that matter through fun, stress-free, and efficient experiences, whether doing wedding photography, corporate photography, headshots, or family portraits.

Highlights:‌

00:01 Intro

01:37 Meet Sheldon Isaac

04:15 Sheldon’s entrepreneurial journey

07:24 From side hustle to all-in

10:17 Investing in headshots

12:35 Most popular services for businesses

13:49 Shoot preparation & planning

18:42 Biggest missed opportunities

20:48 LinkedIn, Instagram & TikTok

27:26 Doing the dance

29:17 Sheldon’s hashtag

30:58 Top lessons learned when working with Sheldon

35:47 What’s on the horizon?

‌

Links:‌

Sheldon Isaac

https://www.sheldonisaac.com

https://ca.linkedin.com/in/sheldonisaac

https://www.linkedin.com/search/results/content/?keywords=%23GrowWithPhoto

https://www.instagram.com/sheldonisaacimages

https://twitter.com/shel_isaac

https://www.facebook.com/sheldonisaacimages

Work with me: http://www.deeboswellbuck.com

Stay Connected

https://www.linkedin.com/in/dee-boswell-buck

https://www.instagram.com/deeboswell_buck

https://www.twitter.com/deeboswellbuck

https://www.facebook.com/deeboswellbuck

https://www.pinterest.ca/DeeBoswellBuck