The Michael Caz Podcast brings you the latest in health, business, relationship, and adventure.
Manage episode 282846441 series 2442163
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How well do you know your customers? Are you acutely aware of their needs, wants, fears, frustrations, and desires? Can you define their challenges with astounding detail and describe their dreams with perfect clarity? More importantly, can you succinctly show them how your product or service is the thing that will help them resolve their problems and achieve their goals? Unless you’re already a superstar marketer, we’re guessing you didn’t answer either of those questions with an emphatic YES. When it comes time to communicate the value you have to offer your market, it probably feels a bit more like guesswork. Like you’re aiming for a bullseye while blindfolded. Here’s the thing: The difference between knowing what goes on in the hearts and minds of your prospects and taking a random shot in the dark can be the deciding factor in whether you attract, convert, and retain your best customers… or not. So, how do you actually do this? How do you discover what the people in your market actually want and communicate with them in a way that leads them to think: “Yes! This is exactly what I’m looking for.” The answer lies in two simple words: Customer Research. (Don’t roll your eyes!) While these may not be the sexiest words in the English language, they do hold the key to creating marketing, messaging, and even products that are irresistible to your current and future customers. Today, we’re thrilled to share this episode of our podcast with you because our guest is an absolute expert in all things related to customer research. Her name is Jen Havice. She’s the author of Finding The Right Message and a messaging strategist who works specifically with mission-driven membership and subscription business owners. Jen knows a thing or two (or three) about conducting the kind of customer research that uncovers the insights you need to speak directly to the pains, needs, and desired outcomes of your market. In our conversation today, we dive head first into the world of customer research and explore what it is, why it’s so important, and how you can implement it in your business. Jen is full of practical insights and openly shares her strategies, methods, and even the specific questions you can ask to get in perfect sync with your prospects. If you’ve ever wondered how to craft the sort of messaging that attracts, converts, and retains your best customers, this episode is for you.