73 – Hotel Industry Q & A on TMG’s Concierge Desk

Suite Spot: A Hotel Marketing Podcast

In this special edition of the Suite Spot, we announce the launch of a brand new YouTube segment – the TMG Concierge Desk. Host Ryan Embree introduces the new segment and explains how it will serve as a valuable resource for hoteliers. Ryan shares some of the very first episodes of the TMG Concierge Desk, including topics such as improving a hotel’s reputation, responding to reviews when COVID-19 is mentioned, and increasing occupancy and ADR. This episode is an exciting sneak peek into a new innovative initiative produced by the Travel Media Group team. If you are interested in learning more about Travel Media Group’s hotel digital marketing solutions, you can reach us by calling or texting us at 407-984-7455 or email us at [e-mail]. Suite Spot Podcast · 73 - Hotel Industry Q & A on TMG's Concierge Desk Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone, and welcome to another episode of the Suite Spot, this is your host, Ryan Embree. Thank you all for joining me today, we've got a very exciting episode for you. On this podcast, we are known to have some really exciting announcements when it comes to our solutions, updates, upgrades, and today is going to be one of those episodes. We have just recently launched a brand new YouTube segment called the TMG Concierge Desk. And it is a segment where we answer some of the industry top questions and discuss some of the current events. So what we thought we'd do today, to introduce you to this brand new segment is we are going to actually roll through some of the questions and videos from this new TMG Concierge Desk and discuss why we felt that this question was important and relevant to today's hotelier. We're going to start with our Product Director at Travel Media Group, Patrick O'Brien, who answers the question, what is the fastest way to improve your hotel's reputation? So let's hear from Patrick on his answer. Patrick O'Brien: The fastest way to improve your hotel's reputation is actually very easy. The first thing you want to do as a hotel is just actively engage in your online reputation. Now, the way that you go about that is going to be a little different, but I would say probably the best places to start, first and foremost, if you are taking every guest that checks in and checks out of your hotel and simply asking them to leave a review and making it very easy for them to do that, whether it be sending them links to your TripAdvisor page, Google, sending them surveys, giving them a number to contact the general manager of the property, somehow make it very easy for them to leave that feedback. The second thing that you want to do, to actively engage in your online reputation, is to really understand and analyze what each of those reviews is saying about your property. And when you're pulling in all of that information, I would start with looking at the areas where maybe there has been a miscommunication of expectations, and that's really why people will leave bad reviews. So if you can identify those, then you can approach that by updating your website, you know, using social media, using review response, to clear up those expectations and communicate that better. You can also work with your front desk to make sure when people are checking in, that they understand what to expect while they're on property. Now, the next step in there is to use all that information and understand really any operational improvements that you may need to make at your property. And some of those can be very minor, some of those may be, you know, major operational improvements,