97: Dickie Kapparos - An Unorthodox Approach to Sales

Tech Sales is for Hustlers

It’s not just about what you’re selling, it’s about how you’re selling it. For Dickie Kapparos, it comes down to trying to provide value to a customer, rather than just selling for profit.

Now a Sales Development Executive at memoryBlue, Dickie, found that when he made this shift as an SDR, it not only changed the way he approached his cold calls, but the way prospects received his calls. People can hear the difference between a sales pitch and a genuine desire to help. Being able to demonstrate the latter will increase your chances of keeping prospects on the phone and getting those meetings booked.

In this episode of Tech Sales is for Hustlers, Dickie Kapparos gets into how to be successful at cold calling, the value of competition, and the importance of being genuine and sincere as an SDR.