The tale of Jaipur Rugs: From Rugs to riches

Tell Me How You Did It

Nand Kishore Chaudhary always had a vision of running his own business someday. His friend suggested he start a carpet business which he instantly bought and since then, there is no looking back. It is none other than Jaipur Rugs, India’s finest handmade Rugs venture. Namrata Zakaria interacts with the nation’s hero, Nand Kishore Chaudhary Ji. He speaks about the discrimination he faced for working with untouchables and why he declined a government job to embark on his weaving business. He further shares some interesting stories about the weavers he’d worked with over the past 43 years. Listen in!