#41 You Have to Track the Data w/ Jill Albert

Test. Optimize. Scale.

This week Jason Fishman speaks with Jill Albert , Founder and President of Direct Results. Jill walks us through how she was able to Test, Optimize, and Scale her businesses.

Jill is a marketing and media professional specializing in driving response through audio media and promotion. Emphasis on direct marketing, specifically lead generation, packaged goods, retail and the entertainment industry. Experience in general management, product management, business development, co-branding and event and promotional marketing.

She is highly successful at creating effective and strategic marketing solutions to deliver a targeted and engaged consumer. Always delivering clear, measurable and repeatable results. Jill is also well versed in advertiser, and agency relationships, specifically performance based marketing. Expertise in product management, operations, co branding and promotional marketing. Founder of DIRECT RESULTS. Currently serving as President of DIRECT RESULTS RADIO, a leading performance based radio marketing and strategy company.

Linkedin: https://www.linkedin.com/in/jillalbert/

Website:https://directresults.com

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