296: Mastering Your Zoom Presence: Tips for Looking Professional Online

The 80/20 Principle

You should optimize your appearance in online meetings and presentations to appear professional, credible and authoritative. You don't need to do a lot to make that happen, and in this episode you'll find out how with tips for best cameras, mics, backgrounds, plus simple, practical tips for being a good host and attendee.

Topics covered:

• Why Your Zoom Appearance Matters
• The "Zoom Economy": Investing in On-Screen Appearance
• DIY Tips for a Professional Look
• Creating the Perfect Background
• Lighting and Makeup Tips
• Upgrading Your Webcam and Microphone
• Best Practices for Zoom Attendees
• Hosting Effective Zoom Meetings
• Conclusion and Additional Resources

Resources from this Episode

• On Screen Authority training (free)
• Dream Studio (the $8,000 studio)
• The Hustle article on Zoom trends
• Instructions for how to upload a custom background to Zoom
• Canva (for designing the custom background)
• Amazon soft light options
• ATR mic I use and recommend

General Resources

• Click for a list of the Best Tech Tools for Lawyers
• Subscribe to: The 80/20 Principle
• Check out my Law Firm Systems Intensive
• Join: '80/20 Inner Circle' (valuable business insights for small firm owners)
• Read: The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch
• Get my new email course: ChatGPT for Lawyers (it's free)

Other Resources

• The 80/20 Principle (email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (online community for law firm owners)

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.