Building A Second Brain (with Tiago Forte)

The Accidental Creative with Todd Henry

The stats on the amount of information we encounter each day are staggering. And, the effects on adult humans are substantial. Researchers estimate that the adult attention span has decreased by about 12 minutes in the past decade.

You have an average of 70,000 thoughts in a day.

According to research cited in an article in Fast Company, in 2011 Americans took in five times as much information every day as they did in 1986—the equivalent of 174 newspapers.

So, it’s no wonder that those of us who have to synthesize all of that and turn it into something valuable for our clients or organization might feel a little… overwhelmed. How could we possibly begin to organize all of that data?

Today’s guest will help us begin to do that. His name is Tiago Forte and he’s the author of the best-selling book Building a Second Brain. On today’s show, we discuss a practical way to collect, organize, and share information in a way that allows us to retain our sanity and become more effective as creative pros.